First t-shirts, then podcasts, now the world: the story of YOUKNOW | The Fold

Joe Webb was working as a coder when he printed a t-shirt at a mate’s house. Within a few years YOUKNOW had become a ubiquitous brand, thanks to their knack for creating social content which created a real sense of community. Then in 2023 he repeated the trick in a whole new paradigm, launching The Morning Shift as a daily podcast to overnight success. He joins Duncan Greive on The Fold to talk about the challenges of running these two businesses, what made each click – and why the future of the media side is aiming global. WEBSITE: http://thespinoff.co.nz/podcasts FACEBOOK: http://facebook.com/thespinofftv INSTAGRAM: http://instagram.com/thespinofftv TIKTOK: https://www.tiktok.com/@thespinoffnz APPLE: https://podcasts.apple.com/nz/podcast/the-fold/id1490770845 SPOTIFY: https://open.spotify.com/show/6xsGY6MqNfhwzMc2uvTUpz?si=251db13827394005