How MICHELIN quietly changed the way we travel... and eat

Ready for a journey through time? Come aboard the all-electric @LucidMotors with @visualsofroy as we explore two remarkable MICHELIN innovations that shaped modern travel and dining. Follow us from the pioneering days of the Bureau des Itinéraires - MICHELIN's original route planning service - to the birth of the legendary @MICHELINguideInternational that revolutionized the culinary world! SKIP AHEAD: 00:00 - Intro 00:24 - Lucid Air Touring presentation 00:43 - The Bureau des Itinéraires innovation 01:06 - La Table Des Lys Restaurant 01:54 - L’aventure Michelin Museum 02:09 - Michelin’s origins 02:25 - Bureau des Itinéraires’ history 02:59 - MICHELIN Guide Innovation 3:34 - End of day 1 3:48 - Start of day 2 4:05 - MICHELIN Guide’s history 5:21 - Lucid Air Touring test drive 5:52 - Paul Bocuse Restaurant 7:19 - Conclusion / Recap #MICHELIN #LUCIDMOTORS #SUSTAINABLE #HERITAGE #FULLELECTRIC #INNOVATION #MICHELINGUIDE #ROADTRIP #FRANCE #PAULBOCUSE #AVENTUREMICHELIN #GASTRONOMY