Why the Biggest YouTube Family Just Went to Netflix: Jordan Matter

Check out Jordan Matter and Salish Matter's channel @jordanmatter 00:00:16 — Introduction and Big Netflix News 00:00:52 — Details of the Unique 3-Year Talent Deal 00:01:40 — The Development Process & Creative Control 00:02:27 — How the Partnership Started: The American Dream Mall Event 00:03:56 — Audience Connection: Why Views Don’t Tell the Whole Story 00:04:31 — Breaking Down the Channel's Massive Statistics 00:05:00 — Creators vs. Traditional Celebrities: The Depth of Connection 00:06:43 — Will the Channel’s "Cast" Appear on Netflix? 00:07:49 — Why a Traditional "Conflict-Based" Reality Show Won't Work 00:09:44 — Concepting Shows That "Rhyme" With Existing Hits 00:10:20 — Why Creators Take Streaming Deals: Economics, Access, and Time 00:12:10 — What Success Looks Like for Netflix and Jordan 00:13:43 — The Marketing Engine of Hollywood 00:15:00 — Balancing Fame and Anonymity for Salish 00:17:21 — Putting Family First: Avoiding the "Family Channel" Pitfalls 00:19:31 — The Future of Creators in the Establishment of Hollywood 00:22:35 — The Power of Pairing Digital Talent with Traditional Production 00:25:30 — Netflix’s Long-Term Strategy with Creators 00:26:44 — Pitching New Show Ideas: "Sincerely Yours" 00:30:21 — Developing Collaborative Cooking and Building Challenges 00:32:46 — Target Launch Date and the Future of the YouTube Channel 00:34:27 — How Streaming Deals Actually Benefit YouTube Learn how to start a YouTube Channel https://www.colinandsamir.com/creatorstartup-yt COLIN AND SAMIR’S NEWSLETTER 📫 165,000+ read our free newsletter that breaks down the business of creators. Sign up: https://bit.ly/publish-press ASK US A QUESTION http://colinandsamir.com/question LISTEN TO THE SHOW iTunes: https://apple.co/2K1pYhu Spotify: https://spoti.fi/2OnTmBC GET IN TOUCH 🌍 Our website: www.colinandsamir.com 🌍 Work with us: [email protected] JOIN OUR COMMUNITY 📸 Instagram: https://instagram.com/colinandsamir 🐦 Twitter: https://twitter.com/ColinandSamir 🎵 TikTok: https://www.tiktok.com/@colinandsamir ABOUT US We’re Colin and Samir, creators based out of Los Angeles California. We make videos about the creator economy, and the lessons we’ve learned over 10 years of being on YouTube. We also interview creators and try to get to the bottom of what’s working on YouTube and where the creator economy is headed.