Premier League’s data-driven fan engagement at scale | BRK227

Learn how the Premier League transformed decades of match data, editorial content, and video into a real-time, intelligent, personalized fan experience. This session explores how data strategy, AI orchestration, and scalable architecture can elevate engagement across global audiences of the world's most watched league —with actionable lessons from Microsoft and Premier League leaders to apply in your own organization. To learn more, please check out these resources: * https://aka.ms/ignite25-plans-MicrosoftFabricAIDataSolutionsPlan 𝗦𝗽𝗲𝗮𝗸𝗲𝗿𝘀: * Darren Hardman * Simon Brown * Pedro Gomes * Akash Jain 𝗦𝗲𝘀𝘀𝗶𝗼𝗻 𝗜𝗻𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻: This is one of many sessions from the Microsoft Ignite 2025 event. View even more sessions on-demand and learn about Microsoft Ignite at https://ignite.microsoft.com BRK227 | English (US) | Unify your data platform, Microsoft Fabric Breakout | Intermediate (200) #MSIgnite, #Unifyyourdataplatform