BMW i3: Dynamic Fine-Tuning of the Neue Klasse Sedan in Arjeplog

“Heart of Joy” meets snow and ice at the Arctic Circle. Technological quantum leap in the new BMW i3: dynamic fine-tuning of the Neue Klasse sedan in Arjeplog. The BMW 3 Series has been the embodiment of driving pleasure in the premium midsize class for five decades. All over the world, this icon of the BMW brand is renowned for its superior sportiness, precise handling and effortless agility, combined with long-distance driving comfort. As the latest generation BMW 3 Series is getting ready for launch, so is the first sedan model of the Neue Klasse: the fully electric BMW i3. Prototypes are currently undergoing a comprehensive test programme at the BMW Group winter test centre in Arjeplog, Sweden. The BMW i3 will have its design premiere on 18 March 2026. The new fully electric model generation features a sixth-generation eDrive (Gen6). “The BMW i3 applies the sporty sedan’s typical characteristics to a completely new vehicle concept defined by the BMW 3 Series DNA. At the same time, pushing the conventional boundaries of electric mobility into new territory, thanks to the potential of our Neue Klasse,” says Mike Reichelt, Head of Neue Klasse BMW. The control unit consisting of the “superbrain” Heart of Joy and the BMW Dynamic Performance Control driving stack takes driving dynamics to an entirely new level. As the BMW i3 approaches series-production readiness, the test and development team is performing the final fine-tuning of driving dynamics components on the snow-covered roads and frozen lakes of Sweden. Support the channel by subscribing or becoming a member. 👉 Subscribe to the channel: http://goo.gl/sP8oKK 👉 Become a channel member: https://www.youtube.com/channel/UCl5ijI4ZXN2ki7PeQajbFrA/join Explore more content on GommeBlog: ▶ Car Factory & How Cars Are Made: https://youtu.be/Tr1B18XJ8Z8?si=auTT7IZi00S4bIyN ▶ Luxury Car Interiors & Premium Experience: https://www.youtube.com/watch?v=9rJtcmnULfU&list=PL_WUTRgseAVV2Z2Z7EmJHtzGqf9Q3af-8