Trump Told Me All His Shady Business Secrets: Prof | The Daily Beast Podcast

Joanna Coles sits down with leadership expert Jeffrey Sonnenfeld and co-author Steven Tian as their book, Trump’s Ten Commandments, dissects Donald Trump not as a politician, but as a pattern—revealing the repeatable tactics behind his rise, survival, and power plays. From a jaw-dropping personal story that begins with a brutal critique of The Apprentice and ends with Trump offering Sonnenfeld the presidency of Trump University, to a breakdown of how he flips enemies into loyalists, weaponizes lawsuits, and thrives on chaos, this conversation pulls back the curtain on the mechanics of influence. The authors map out Trump’s central tenets of leadership—from divide-and-conquer tactics to relentless distraction campaigns—arguing that his real power lies in instinct, not ideology. As tensions escalate globally and questions swirl around strategy, alliances, and control, the episode delivers a blunt, insider blueprint for understanding—and countering—the most unconventional leadership style in modern politics. 00:00 - Trump 2.0 Survival 04:30 - The “Trump Commandments” Explained 09:05 - How Trump Turns Critics Into Allies 13:40 - Power Over Loyalty: Friends, Foes, and Control 18:20 - The Cabinet Strategy: Loyalty Over Expertise 22:55 - Fear, Lawsuits, and Corporate Pressure Tactics 27:30 - Why Critics Fold—and Who Actually Fights Back 32:10 - The Psychology of Trump’s Inner Circle 36:45 - Branding Empire: Wins, Bankruptcies, and Illusions 41:20 - The Real Motivation: Power, Money, and Escape #trump #news #podcast 📖 Title: Trump Told Me All His Shady Business Secrets: Prof 👂 Podcast: The Daily Beast Podcast 📺 Episode: 673 🎧 Format: Full Podcast 📅 Date: April 1, 2026 👨‍💼 Guest: Jeffrey Sonnenfeld, Steven Tian 🎙️ Host: Joanna Coles Click here to become an official member of the Daily Beast's YouTube community: https://youtube.com/@thedailybeast/join Have a question or comment for us? Send us an email: [email protected] The Daily Beast is committed to accurate, fair, independent, fast, and accountable journalism. We seek the truth and report it honestly, without fear or favor. We ground robust and provocative opinions in fact. Subscribe on YouTube: youtube.com/@TheDailyBeast?sub_confirmation=1 Follow us on Instagram: https://instagram.com/thedailybeast Share this video on BlueSky: https://bsky.app/profile/thedailybeast.bsky.social Share this video on X: https://twitter.com/thedailybeast Share this video on Facebook: https://facebook.com/thedailybeast