The $5 Billion Gamble: Mark Shapiro on merging WWE and UFC

#wwe #ufc #tko #sportsbusiness TKO President and COO Mark Shapiro has helped oversee one of the biggest transformations in sports and entertainment. In this episode of Power Players, Yahoo Finance Executive Editor Brian Sozzi sits down with Shapiro to talk about the explosive growth of WWE, UFC, PBR, live events, sports media rights, and the future of fan experiences. #wrestling #mma #business #espn #leadership Chapters 00:00 Mark Shapiro’s career journey begins 02:44 Working with Bob Costas and ESPN 06:19 How to build a career in media today 13:32 Where great business ideas come from 18:26 Why PBR keeps growing 22:20 The business behind WWE and WrestleMania 27:58 UFC Freedom 250 at the White House 32:18 Trump’s relationship with UFC 33:39 What Mark Shapiro learned at Six Flags == — Facebook: https://www.facebook.com/yahoofinance — X/Twitter: https://x.com/YahooFinance — Instagram: https://www.instagram.com/yahoofinance/ — TikTok: https://www.tiktok.com/@yahoofinance — LinkedIn: https://www.linkedin.com/company/yahoo-finance https://finance.yahoo.com/