RR005: Value metrics vs vanity metrics with Carlos Corredor, Condor

Realities Remixed, formerly know as Cloud Realities, launches a new season exploring the intersection of people, culture, industry and tech. Technology and AI are rapidly transforming marketing, challenging old assumptions and shifting the focus toward analytics‑driven precision, smarter segmentation, and multimodal content. As attention becomes harder to capture and creative workflows evolve, the real advantage lies in adapting for an AI‑first environment, especially by rethinking overlooked segments like the mid‑market and being far more specific in strategy and execution.   This week, Dave, Esmee, and Rob are joined by Carlos Corredor, founder and CEO of Condor, to discuss the difference between value metrics and vanity metrics in modern marketing and why many organisations still struggle to connect marketing activity to real business results.   TLDR 00:32 – Introduction 00:59 – Hang out: Staying healthy 06:10 – Dig in: The valuable to measure with metrics 17:52 – Conversation with Carlos Corredor 47:15 – Looking ahead to the World Cup football   Guest Carlos Corredor: https://www.linkedin.com/in/carlos-corredor-condor/ Hosts Dave Chapman:  https://www.linkedin.com/in/chapmandr/ Esmee van de Giessen:  https://www.linkedin.com/in/esmeevandegiessen/ Rob Kernahan:  https://www.linkedin.com/in/rob-kernahan/ Production Marcel van der Burg:  https://www.linkedin.com/in/marcel-vd-burg/ Dave Chapman:  https://www.linkedin.com/in/chapmandr/   Sound Ben Corbett:  https://www.linkedin.com/in/ben-corbett-3b6a11135/ Louis Corbett:   https://www.linkedin.com/in/louis-corbett-087250264/   'Realities Remixed' is an original podcast from Capgemini