Industrial tourism meets the demand for unique experiences in atypical places

Industrial tourism meets the demand for unique experiences in atypical places Visiting factories and companies is a new trend sweeping across Europe. City are coming to the fore thanks to industrial tourism, which seeks to revitalise the tourist offer in the local area. But what is it ? An industrial tourism manager in the French region of Auvergne-Rhône-Alpes, explains. In partnership with the European Commission READ MORE : http://www.euronews.com/2026/06/08/industrial-tourism-meets-the-demand-for-unique-experiences-in-atypical-places Subscribe to our channel: https://www.youtube.com/c/euronews?sub_confirmation=1 Watch our LIVE here: https://www.youtube.com/c/euronews/live Subscribe to our thematic channels: NoComment: https://www.youtube.com/c/nocommenttv?sub_confirmation=1 Euronews Green: http://bit.ly/2sMsaDB Euronews Next: https://www.youtube.com/c/EuronewsNext?sub_confirmation=1 Euronews Travel: https://www.youtube.com/c/EuronewsTravel?sub_confirmation=1 Euronews is available on YouTube in 12 languages: https://www.youtube.com/user/euronewsnetwork/channels #SmartRegions