The Knicks Are OURS: Stop Trying to Monetize Our Culture | Mind of Mero

The Knicks are on a historic run — and Kid Mero has a message for every brand, advertiser, and clout-chaser trying to cash in on it: eat a D. In this episode of Morning's With Mero on Hot 97, Mero and Kaz get real about what it means to be a real Knicks fan — from the heartbreak to a 29-point comeback for the ages. They break down the drama of this playoff run, why it hits differently than anything Jordan ever did, and why the city is about to go absolutely nuclear if the Knicks win the chip. Plus: someone lobbed an egg from across the street and landed it perfectly on a Spurs player. We watched it from every angle. Topics covered: Message to brands trying to go viral off the Knicks run 57 years of Knicks suffering — and why this moment is sacred The biggest comeback in NBA playoff history Highest-rated NBA playoff game since the 1998 Bulls The egg throw heard 'round New York What happens to the city if the Knicks win on Saturday 🎙️ Morning's With Mero | Hot 97 FM SUBSCRIBE: https://hot97.nyc/subscribe GET MORE: https://hot97.nyc/getmore #HOT97 #morningswithmero #knicks #nyc #nyknicks