How to Launch an In-Person Event (17 Steps)

Ever wondered what it takes to pull off an unforgettable in-person event? In this video, I'm breaking down the exact 17 steps I followed to create Sponsor Games, the first-ever event to help creators learn how to make more money with brand partnerships. I’m gonna share every mistake I made, every lesson I learned, whether I made money or lost money, and the most important advice I’d give to someone wanting to launch their very own event one day. Get on the waitlist for Sponsor Games 2026: https://www.sponsorgames.com Pick up a copy of my new book, Sponsor Magnet: https://www.sponsormagnet.com Get weekly sponsorship coaching: https://wizardsguild.com Join 34,000 creators getting legit paid sponsorship opportunities every week: https://pages.creatorwizard.com/join Learn more about my advanced sponsorship strategy course to find & negotiate your dream partnerships so that you stop leaving thousands on the table: https://www.branddealwizard.com Chapters: 00:00 How to Launch an Event 00:26 Set a clear vision 01:18 Determine your non-negotiables 02:03 Cap attendance 02:42 Choose a strategic location 03:26 Hire an event planner 04:44 Design engaging group dynamics 07:10 Create a Surprise & Delight strategy 08:23 Craft outcome-focused programming 10:48 Secure sponsors earlier 11:32 Invest in premium touches 12:34 Offer an opportunity to win something amazing 14:24 Build visual assets for future marketing 15:50 Schedule on-site catering 16:58 Incorporate active learning elements 18:12 Post content in real-time 19:22 Pitch an offer at the very end 21:18 Plan for year 2 while executing year 1 👇 Creator Wizard Affiliates 👇 Claim your free ConvertKit account: https://creatorwizard.com/convertkit Software I use to record 4K interviews: https://creatorwizard.com/riverside Claim your free Restream account: https://creatorwizard.com/restream Hypefury Tweet Tool I use: https://creatorwizard.com/hypefury Video tool I use to record amazing async video: https://creatorwizard.com/tella Claim your free TubeBudy account: https://www.tubebuddy.com/creatorwizard Camera: https://amzn.to/2Zc8gFG DSLR monitor: https://amzn.to/3psgt3z Camlink (to use camera as webcam): https://amzn.to/2ZcHInT LED Panel Lights: https://amzn.to/3po9Z5I Colored Flood Lights: https://amzn.to/3k801lf Mic: https://amzn.to/3G3eWqx Mixer: https://amzn.to/3nfz0Nv Business inquiries: [email protected] What's Creator Wizard all about? Justin Moore is a Sponsorship Coach & the founder of @CreatorWizard, a school & community that teaches you how to find & negotiate your dream brand deals so that you stop leaving thousands on the table. Along with his wife April, he has been a full-time creator since 2014 and has personally made over $5M working with brands. He also ran an influencer marketing agency for 7 years that helped other creators earn millions more. Justin brings a very unique perspective because not only has he been a creator in the trenches doing sponsorships for years but by running an agency, he has insider knowledge behind how big brands choose which influencers to partner with and why they pass on others. Justin's mission is to enable creators big and small to land 1 million paid brand partnerships by 2032.