Project Arrow is important for Canada, isn't meant to be a real car | Driving.ca

#CanadianIndustry #ProjectArrow #ConceptCars You probably walked past one of the most important cars at the Canadian International Auto Show with barely a moment’s pause. Tucked into a corner against the undecorated EV test track on your way from Toyota to the washroom, Canada’s Automotive Parts Manufacturers’ Association (APMA) showed a pair of vehicles with all the excitement of a folding-table employment-office stand at a local trade show. No towering display walls, no overhead lighting, just a basic canvas backdrop and some LED lamps. Full article on Driving.ca: https://driving.ca/car-culture/auto-tech/why-project-arrow-is-important-for-canada-isnt-meant-to-be-a-real-car More industry curiosity? Learn why Mercedes eats $1000 replacing keys for classics and look inside the business of new parts for old cars: https://driving.ca/feature/interview-how-mercedes-plans-builds-classic-car-parts ____________________________________ Be sure to SUBSCRIBE to our channel to keep you in the loop on all things automotive, whether it's breaking news, a new review or the latest hard-hitting column — by our roster of trusted, talented and award-winning automotive journalists. For more Car Reviews: https://driving.ca/category/reviews/ For more Car News: https://driving.ca/category/auto-news/ For Canadian Car Pricing, Vehicle Specs, Expert Reviews, Models Compare Tool and more: https://driving.ca/find-compare/ ____________________________________ Would you like to subscribe to our Blind-Spot Monitor NEWSLETTERS to catch up on all the top automotive stories of the week. Delivered on Wednesdays and Saturdays. It's free and it takes seconds to sign up. Sign Up Now: https://driving.ca/newsletters/ FOLLOW US Twitter: https://twitter.com/drivingdotca  Facebook: https://www.facebook.com/drivingdotca/    Instagram: https://www.instagram.com/drivingdotca/  ABOUT DRIVING.CA  Driving.ca is the leading online destination for the latest car news and all things automotive related for Canadians. Driving’s team of award-winning auto journalists publishes original, fresh and breaking content about cars, SUVs, pickup trucks, electric vehicles and more, and is enjoyed by almost 2 million Canadians every week in print, online, on smartphones and tablets. Whether you’re a shopper researching your next vehicle, or someone who loves cars, Driving is your source for everything automotive. For general advertising inquiries, contact us via email at [email protected]. #APMA #autoparts #engineering