I scaled back my six-figure career to run a local bookstore with my husband — here's why

Jul 15, 2026Channel
AI Analysis
Data from YouTube Data API v3Updated Just now
CNBC Make It
CNBC Make It

1.9M subscribers

View Channel

Video Overview

Video Details

Published2 days ago
Duration1:30
Video IDgkX065cHsnQ
Languageen
CategoryNews & Politics
PrivacyPublic
Made for KidsNo
Video TypeRegular Video

Performance Metrics

Views2.2K
Likes86
Comments3
Engagement Rate4.02%
Likes per 100 views3.89
Comments per 1K views1.36

Description

Paola Merrill, 29, and her husband, Luke Garing, 37, are the owners of Trail’s End Bookstore in Winthrop, Washington. They purchased the bookstore late last year as Merrill aims to transition away from the creator economy and build a sustainable business offline. Here’s why Merrill is so much happier now, despite unpredictable changes in profitability month-to-month. Watch more about what their life is like in Washington in the related video.

Related Videos

More videos from CNBC Make It