Why Expensive Things Feel Better | Ft. Nir Eyal

Why do expensive products feel better, even when they are not? In this podcast, Nir Eyal shares a fascinating Stanford experiment where people tasted the same wine twice but believed one was more expensive. Surprisingly, their brain activity showed they actually enjoyed the “expensive” wine more. This reveals a powerful truth about human psychology. Perception shapes reality. Brands don’t just sell products. They shape how you experience them. From luxury goods to everyday apps, this concept explains why pricing, branding, and storytelling matter more than we think. Watch the full episode on Think School’s YouTube channel. #psychology #marketing #branding #consumerbehavior #neuroscience #nirEyal #business #startups #mindset #sales