IAA Mobility 2025: AI-Driven Software-Defined Vehicles – Success Strategies

Accelerating the journey to software-defined vehicles (SDVs), AI is the key driver for cost-efficiency, speed and competitive advantage. AI-powered development tools and platform software streamline the SDV lifecycle from prototyping to diagnostics, boosting efficiency and enabling agile innovation. GenAI’s impact is clear in next-gen ADAS: shifting from reactive safety to intelligent copilots that learn from real-world data, enhancing both safety and user experience. Regional success stories, particularly from China, highlight how AI adoption accelerates feature delivery and market responsiveness.