This 17 Years Old Boy Made Thekua Brand from Reels! | Story of Shuddh swad

Start Your Blog with Hostinger and Get 75% Off: https://www.hostg.xyz/SHCxK Use Coupon code "SATISHK" for a 10% instant discount extra. In this episode, we sit down with the Jayanta and Samir Co-Founders of Shuddh Swad behind one of the most interesting regional food - Thekua, a deeply rooted traditional snack, and turning it into a product people across the country can discover, order, and enjoy. From spotting the opportunity in a culturally loved product to building demand through Instagram Reels, this conversation breaks down what it really takes to build a brand in today’s market. We talk about how the idea started, the early challenges, product shelf life, packaging, revenue, Blinkit listings, competition, and what it takes to scale a food business from the ground up. This is a raw and practical conversation for anyone interested in startups, D2C, food brands, content-led growth, and building something meaningful from India’s roots. Satish K Videos Insta: https://www.instagram.com/satishkvideos/ Brand Instagram: @shuddhswad49 Related Videos: Power Of Content Creation: https://youtu.be/jMrLIEEFr1c YouTube Shopping Affiliate Program: https://youtu.be/5rK7-_QIQ3k Affiliate Marketing Through Instagram Reels: https://youtu.be/QJuaaltgryQ Meesho, Myntra, Amazon finds Instagram Affiliate Marketing in 2026!: https://youtu.be/Aznd7qf7wtI Timestamp: 00:00 - Teaser 01:15 - Intro 01:35 - How He Got Idea To Sell Thekua? 02:33 - His Education Qualification 03:06 - How They Thought To Make Thekua Main Stream Product? 05:10 - Idea of Doing Marketing Through Instagram Reels 06:01 - Total Revenue Till Date 06:37 - Expiry Date of Thekua 06:45 - In Which Platforms They Are Selling Thekua? 07:06 - Process Of Listing in Blinkit 09:16 - Total Investment 10:52 - How They Make Thekua? 13:20 - How They Deal With Competition? 14:39 - They Appeared In Bharat Ke Super Founders Show 15:50 - What Other Products They're Planning To Bring In Future? 17:46 - Role Of Reel In Building Brand 18:47 - How They Will Scale It? 20:00 - Fluctuations In Sale 20:32 - First ₹1 Lakh Sale In How Much Time? 23:37 - Ever Thought That It Will Fail? 24:18 - Highest Sale In Single Month 24:45 - 3 Biggest Learning 27:15 - Future Plannings 27:57 - Conclusion Our Free Courses: 1. Free Blogging Course: https://www.youtube.com/watch?v=aa4zlf_J-BY 2. Free Web Stories Course: https://www.youtube.com/watch?v=3zyIIDS520M 3. Free Domain Investing Course: https://www.youtube.com/watch?v=7KpQPLqkdjs&list=PLknoIzFBHjQnizxPNF3wuWu2dUDelsbTt 4. Free Affiliate Marketing Course: https://www.youtube.com/watch?v=ZJbCr6Ax08Q&list=PLknoIzFBHjQlBwIxos6TZu7872ALzdcas #podcast #satishkvideos #instagram #affiliatemarketing