Why Smart Ideas Don’t Always Land — and How to Build Creative, Curious Teams

In an AI era, the real competitive advantage won’t come from generating more ideas, but picking the right idea to take forward. Leaders who foster cultures of creativity and curiosity will build teams better able to sharpen focus, challenge assumptions, and execute in the most effective and compelling ways. Liberty Science Center CEO Paul Hoffman is a noted expert on connecting the public to the sciences. He’ll explain how that major cultural institution makes complex ideas clear and irresistible. The long-time science writer, puzzle maker, brainstorming expert and former head of the Encyclopaedia Britannica shares lessons from his eclectic background on how leaders can harness a team’s natural curiosity to drive fresh thinking and innovation. You’ll learn: Why clarity matters in innovation - and why the audience is usually right How to model the creative behaviors you want to see in your team Which qualities creative, curious teams always have in common This episode was recorded at the Urban Transformation Summit, San Francisco (October 2025). About this week's guest: Liberty Science Center: https://lsc.org/ Paul Hoffman: http://thephtest.com/ About this week's episode: Read here - transcript: https://tinyurl.com/33b99j2u Podcast platforms Listen here - Spotify: https://tinyurl.com/5n8427nw Like this episodes? Try these: Nick Thompson, The Atlantic: Why one CEO sets ‘non -goals’ - and what ultramarathons taught him about focus and mental toughness Watch here - YouTube: https://youtu.be/Xh9PLsyptgA Listen here - Spotify: https://tinyurl.com/bdbrspj7 Read here - Listen: https://tinyurl.com/mtdhe37w Build a culture of innovation: HPE's Chief Technology Officer shares what's needed Listen here: https://tinyurl.com/bdfmtxbk Read here: https://tinyurl.com/5kwr6x6t This simple question helped Amazon teams get future ready: AWS AI and data chief Read here - Transcript: http://tinyurl.com/3k3vvaex Listen here - Spotify: http://tinyurl.com/yckpbtpe 7 top innovators share strategies that drive cutting edge solutions: Read here - Transcript: https://tinyurl.com/mtj9tncs Listen here - Spotify: https://tinyurl.com/482wyxpf The World Economic Forum is the International Organization for Public-Private Cooperation. It provides a global, impartial and not-for-profit platform for meaningful connection between stakeholders to establish trust, and build initiatives for cooperation and progress. Find out more below: World Economic Forum Website ► http://www.weforum.org/ YouTube ► https://www.youtube.com/wef LinkedIn ► https://www.linkedin.com/company/world-economic-forum Facebook ► https://www.facebook.com/worldeconomicforum/ Instagram ► https://www.instagram.com/worldeconomicforum/ X ► https://twitter.com/wef TikTok ► https://www.tiktok.com/@worldeconomicforum WhatsApp ► https://www.whatsapp.com/channel/0029VaDcHBKGZNCihKxwiD0L Threads ► https://www.threads.com/@worldeconomicforum Flipboard ► https://flipboard.com/@WEF #WorldEconomicForum #wef