Everyday Trust: ‘Datafication’ and Canada’s digital sovereignty with Wendy Wong

What happens when digital convenience outpaces public trust in how our data is used and controlled? Debbie Gamble, Group Head, Strategy and Marketing at Interac and Dr. Wendy Wong, professor of political science and the Principal’s Research Chair at the University of British Columbia, Okanagan, explore how living a digital life inevitably creates data trails, why distrust in data practices can fuel public backlash and disengagement, and how growing concerns about foreign control of data infrastructure are raising the stakes for Canada’s economic progress and digital future.