YouTube for Artists Masterclass: Visual Storytelling on YouTube with Lyor Cohen

In this YouTube for Artists Masterclass, YouTube and Google's Global Head of Music, Lyor Cohen, will dive into how to harness visual storytelling on YouTube, from foundational concepts and Official Music Videos to world building, and storytelling tools. Finally, we'll wrap with a Q&A. ► YouTube for Artists Website: https://bit.ly/3VZc5be ► Sign up for our global quarterly YouTube for Artists Masterclass: https://bit.ly/470pRzv ► Sign up for our global YouTube for Artists Newsletter: https://bit.ly/48j9Neq Subscribe and hit the bell to see new videos: https://goo.gl/So4XIG ► Check out our Help Center: https://goo.gl/fBzr7 ► Check out the Creator Insider channel: https://www.youtube.com/@creatorinsider 00:00 Introduction 00:50 Visual Storytelling 2:41 World Building 6:08 Storytelling Tools 10:20 Q&A