Balenciaga Heart and Body Campaign

“Heart and Body” introduces a new community under Pierpaolo Piccioli’s creative direction, naming Winona Ryder, Roh Yoonseo and Harris Dickinson as brand ambassadors alongside Friends of the House Danielle Deadwyler, Havana Rose Liu, Labrinth, Hudson Williams, Mona Tougaard, Loli Bahia, Ned Sims, and Sen Samysheva. Captured by David Sims, the campaign shapes a portrait of Balenciaga today. “I chose individuals, not characters. Human beings with distinct stories, faces marked by experience, vulnerability, and nuance. I was not looking for constructed personas, but for real presence. At the center of Summer 26 is the creation of a new community—different, yet connected by shared values: respect, sensitivity, strength, freedom. Not sameness, but resonance.” - Pierpaolo Piccioli   Discover Summer 26, now available in stores and on https://www.balenciaga.com