Where Christmas Begins in Seoul — Shinsegae Square Illumination

Where Christmas Begins in Seoul — Shinsegae Square Illumination 🎅🏼 If there’s one place in Seoul where you can truly feel winter begin, it’s the dazzling holiday media art show at Shinsegae Department Store in Myeong-dong. Every year, both locals and travelers flock here to enjoy one of Seoul’s most iconic year-end sights — and this year, the show returns grander than ever with an expanded scale and even more immersive charm.⛄️ This season’s theme, “Wonder All the Way,” transforms the building into a festive wonderland filled with vivid lights, joyful decorations, and the adorable character Puuvilla, bringing warm Christmas cheer to all. 🎁 ✨ Highlights This year, Shinsegae Square spans a massive 1,353.64m² (over three basketball courts!), offering an even more overwhelming and magical holiday display. 💡 Best Viewing Tips Best view: in front of Exit 1 of Hoehyeon Underground Shopping Center The show lasts about 3 minutes, so dress warmly! The store’s interior is also beautifully decorated with lights and ornaments — explore inside too🎄 Shinsegae Department Store - Main Store (Shinsegae Square) 📍 Location: 63 Sogong-ro, Jung-gu, Seoul 🗓️ Dates: Nov. 7, 2025 (Fri) – Jan. 31, 2026 (Sat) ⏰ Show Hours: 17:00 – 24:00 (Approx. 3-minute show) Anyone who passes by can’t help but pause, take photos, and share a smile — that’s the magic of Christmas captured in one place. And just like the message of this year’s media art, “Wonder All the Way,” may your year-end trip to Korea be filled with joy, warmth, and shimmering moments. ✨🎄