The Physics of Progress: Why Your Failed Strategy Is a Win

Your strategy failed? Good. That means you actually ran the test. I teach something called the Physics of Progress. It's the scientific method recontextualized for business. Here's how it works: Define the outcome you want. Pick the action you believe will get you there. BEFORE you act, name the specific change you expect to see. Do the thing. Compare what happened to what you predicted. If the result is worse than your prediction, you just invalidated a hypothesis. That's not failure. That's the entire point. The scientific method isn't about proving yourself right. It's about eliminating what doesn't work until you find what does. Most people skip step 3. They never name what they expect. So when things go sideways, they have no idea if their strategy failed or if they just need more time. Name it before you do it. Then you'll know.