Why Your Startup Website Isn't Converting

Jorn van Dijk is the CEO and co-founder of Framer, one of the most influential website design platforms in the world. As a designer-turned-founder, Jorn has helped shape how modern startups think about the power of design when telling their stories. In this episode of Design Review, YC’s Aaron Epstein sat down with Jorn to review user-submitted websites built using Framer. They'll share practical advice on how to clearly communicate what your product does, when animation helps (and when it hurts), and how to use Framer’s powerful tools without ending up with a site that feels generic or overly templatized. Chapters: 00:00 - Intro 00:30 - Lumari 07:20 - Alai 15:00 - Juicebox 24:00 - LeapingAI 30:10 - The Hog Apply to Y Combinator: https://www.ycombinator.com/apply Work at a startup: https://www.ycombinator.com/jobs Thank you to these companies for volunteering*: Lumari (https://lumari.io/) Alai (https://getalai.com/) Juicebox (https://juicebox.ai/) LeapingAI (https://leapingai.com/) The Hog (https://thehog.ai/) *Some of the featured websites may be updated between the time we film and publish