How Going Viral Quadrupled This Bakery's Sales | Small Business

Sponsored by LinkedIn Jatee Kearsley built Je T’aime Patisserie in Bed-Stuy, Brooklyn, with a mission to make high-quality French desserts accessible to everyone, including customers who pay with EBT.  A self-taught pastry chef who learned from YouTube and years of industry work, Kearsley went from losing money to quadrupling her sales after going viral. Despite the high ingredient costs, steep New York City rent, intense pressure, and emotional burnout, Kearsley has been dedicated to prioritizing community over profits. Read "Going viral saved my bakery, but it's never been about the money for me": https://bit.ly/4bwwSvs 00:00 - Intro 01:00 - Jatee’s Backstory 02:18 - Big Catering Order 04:33 - Going Viral 07:32 - Making Red Croissants 09:13 - Accepting EBT / Food Stamps 11:11 - Impacting the Community 12:37 - Opening the Store 14:16 - Credits ------------------------------------------------------ #croissants #patisserie #brooklyn #bakery #SmallBusiness #InsiderFood WATCH MORE INSIDER FOOD VIDEOS: Making $2.7 Million A Year Selling Ice In NYC https://youtu.be/iGejCONYVjA How 21,000 Croissants Are Made In A Legendary New York Bakery Every Week https://youtu.be/xOsfelIzV8o Why Levain Bakery Is NYC’s Favorite Cookie Shop https://youtu.be/07_oj-QXUl0 Insider's mission is to inform and inspire. Visit our homepage for the top stories of the day: https://www.businessinsider.com/food Insider Food on Facebook: https://www.facebook.com/foodinsider Insider Food on Instagram: https://www.instagram.com/insiderfood Insider Food on Twitter: https://twitter.com/insiderfood Insider Food on TikTok: https://www.tiktok.com/@foodinsider Food Wars on Snapchat: https://www.snapchat.com/discover/Food_Wars/9045577297 How This Tiny Brooklyn Bakery Quadrupled Its Sales | Small Business | Insider Food