Farming, the biggest job on earth -- 2025/2026 Season -- Episode 2

“Farming, the biggest job on earth” is BASF’s advocacy campaign that celebrates farmers and the essential role they play in sustaining our future. Through this series, we aim to share the true value of agriculture and amplify the voices, passion, and vision of those who work on the front lines of farming. Episode 2 features Atsumasa Takai in Hyogo prefecture, Japan. Driven by the desire to transform long‑standing farming practices, Takai-san is pioneering a cleaner, more efficient, and more sustainable way of working—one that allows farmers to take proper days off and make a good living. He shares how he left his previous job to change agriculture from the grower’s side, why he adopted dry direct seeding to decentralize workloads, and how AI is reshaping the future of farm management. Watch the episode to learn more about Takai-san's passion and vision for tthe exicitng future of farming in Japan. . For more information, please visit: https://crop-protection.basf.co.jp/ #ForTheLoveOfFarming #TheBiggestJobOnEarth