Pre Cons Reckoning Pricing is still out of reach for most buyers.

263 units sold in March. That's not a slow month — that's 86% below the 10-year average. The GTA pre-construction market isn't in a slump. It's in a reckoning. And the company with fingerprints on roughly 70% of every major GTA launch — BLACKLINE — has a front-row seat to all of it. This week, Tim from BLACKLINE joins me and TK to break down what the data actually shows: where buyers are dropping off, what's killing conversions, and whether any tool — no matter how good — can move inventory when the math doesn't work for the person writing the cheque. Tim's own line says it best: "selling homes, not paper." The pre-con model was built on speculative paper sales. That buyer is gone. So what does a discipline-first, fundamentals-back sales cycle actually look like inside the platform right now? If you're a developer, an agent, or a buyer trying to understand why the launch model that worked from 2012 to 2021 is broken — this is the conversation you need to hear. 👉 Full breakdown, charts, and key takeaways: https://preview.shrubs.me/branch/CUKKMLKI In this episode: Why 263 units sold in March is a structural signal, not a blip What BLACKLINE's engagement and drop-off data reveals about real buyer behavior Why the speculative paper buyer is gone — and who's left How the sales cycle has to change when end-users, not flippers, are the market What "selling homes, not paper" actually means inside a live launch right now Whether PropTech can solve a problem that's fundamentally about price Follow for more real estate insights: We break down what's actually happening in the Canadian market — no fluff, no spin. Me and TK have links on the Canadian Real Estate Show website.