The $5 Billion Plan to Rebuild Downtown Atlanta

Downtown Atlanta was once the center of the city’s cultural and economic life, but decades of decline left much of it underused. Now, a $5 billion redevelopment project known as Centennial Yards aims to transform a 50 acre site called the Gulch into a new hub for housing, entertainment, and business. With the 2026 FIFA World Cup approaching and billions at stake, the project raises a central question: can this effort restore lasting vitality to the heart of Atlanta? An NBA Owner, Music Stars and Athletes Team Up for a $5 Billion Atlanta Bet: https://www.bloomberg.com/features/2026-atlanta-centennial-yards/ The Centennial Yards project aims to transform a long-stalled site, with a coalition that leaned on local Black leaders to get it done. #Economy #RealEstate #Atlanta -------- Like this video? Subscribe: http://www.youtube.com/Bloomberg?sub_confirmation=1 Get unlimited access to Bloomberg.com for just $1.99 your first month: https://www.bloomberg.com/subscriptions?in_source=YoutubeOriginals Bloomberg Originals offers bold takes for curious minds on today’s biggest topics. Hosted by experts covering stories you haven’t seen and viewpoints you haven’t heard, you’ll discover cinematic, data-led shows that investigate the intersection of business and culture. Exploring every angle of climate change, technology, finance, sports and beyond, Bloomberg Originals is business as you’ve never seen it. Subscribe for business news, but not as you've known it: exclusive interviews, fascinating profiles, data-driven analysis, and the latest in tech innovation from around the world. Visit our partner channel Bloomberg News for global news and insight in an instant.