Pretty Peplum by Chochengco for S/S 26, Paris Haute Couture

Step into a world where cinematic fantasy meets modern ethics as the spring/summer 2026 haute couture collection of Chochengco is unveiled at Paris Fashion Week! Inspired by the iconic film “Pretty Woman”, the collection captures the optimism and enduring allure of Hollywood’s Golden Age, drawing from the joy of transformation and the high-fashion elegance of Rodeo Drive. Chochengco introduces a palette defined by purity, where new white looks take center stage to symbolize a fresh expression of femininity, presented against a set design inspired by Irving Penn’s portraits of Georgia O’Keeffe and Marlene Dietrich. The centerpiece of this vision is the house’s most cherished silhouette: the peplum. Revisited with sculptural precision, the signature peplum jacket balances structure with softness, standing as a chic, witty, and unapologetically feminine centerpiece that embodies the brand’s modern couture spirit. This season, the collection is crafted exclusively from sustainable materials, including cotton bouclé and deep cotton velvet, which lends a rich depth to the evening silhouettes. A bold use of red subtly nods to couture heritage, contrasted by the lightness of the newly introduced white looks. It is a collection that is joyful, responsible, and deeply personal - a place where cinematic fantasy meets modern ethics and glamour is redefined for the contemporary world.