An updated shopping experience in ChatGPT

Shopping in ChatGPT just got an upgrade. Now, you can browse products visually, compare options side-by-side, and get detailed, up-to-date information—all in one place. This builds on what ChatGPT does best: helping you figure out what to buy. Under the hood, we’re improving speed, relevance, and product coverage—so results are more up-to-date and more useful. That means less searching, fewer tabs, and faster decisions. To power this, we’re expanding the Agentic Commerce Protocol (ACP) to support product discovery—bringing more complete, relevant, and up-to-date information directly into ChatGPT. For merchants, using ACP means their catalog is represented with the freshest data possible—improving how products show up, how they rank, and how well they convert. These updates are rolling out to all ChatGPT free, Go, Plus, and Pro users this week, with more to come as we continue to invest in product discovery with ChatGPT. https://openai.com/index/powering-product-discovery-in-chatgpt/