Why is skin bleaching still common? | The Conversation | Focus on Africa
May 9, 2026•Channel
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Video Overview
Video Details
Published1 month ago
Duration22:00
Video IDqSXbWRU0vs8
Languageen-GB
CategoryNews & Politics
PrivacyPublic
Made for KidsNo
Video TypeRegular Video
Performance Metrics
Views15K
Likes284
Comments78
Engagement Rate2.41%
Likes per 100 views1.89
Comments per 1K views5.20
Description
The World Health Organisation says Africa has the highest rates of skin bleaching globally.
In Congo-Brazzaville and Nigeria, it is estimated that between 60-70% of women bleach their skin.
Despite many of these products being banned they are still accessible - sold informally and unregulated. Now add social media to that. We’re seeing viral videos promoting DIY skin-lightening methods, from mixing creams with unknown chemicals to using substances like hydrogen peroxide.
We speak to South African influencer and software developer Masheane Sefuthi, who has been on a journey to ‘whiten’ his skin; public health advocate Amira Adawe, who has been campaigning against these harmful products; and Kenyan media personality Kush Tracey, who has spoken about reversing skin bleaching after years of struggling with it.
00:00-00:40 Coming up
00:40-01:20 Meeting Masheane, Amira and Kush
01:20-03:00 When Masheane started bleaching his skin
03:00-04:10 Kush Tracy's skin bleaching experience
04:10-06:30 Which products is Masheane using?
06:30-07:00 Side-effects of using skin lightening products
07:00-09:00 The dangers of using such products
09:00-11:40 Does it become an addiction?
11:40-14:00 The ingredients and chemicals in skin lightening products
14:00-15:00 Why does Masheane use products despite the dangers?
15:00-16:30 Side-effects that Kush Tracy experienced
16:30-17:15 Why are products still accessible?
17:15-19.30 Why Kush Tracy stopped using products
19.30-20.40 How does it affect Masheane's dating life?
20.40-21.30 Addressing colourism
Presenter: Charles Gitonga
Producers: Fana Negash, Basma El Atti and Layla Mahmood
Technical Producer: Maxwell Onyango
Senior Producer: Carolyne Kiambo Jotham
Editors: Priya Sippy and Maryam Abdalla
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