200,000 Supplement Products. 1 Simple Fix.

90% of Americans are nutrient deficient, even with supplements. The supplement aisle is a $50B Wild West. Mislabeled. Poorly absorbed. Full of fillers, contaminants, and hype. So how do you know what actually works? In this episode, I sit down with my friend and founder of Supp Co, Steve Martocci—a tech entrepreneur who turned his own health crisis into a platform that’s changing how we navigate supplements. We cover: – Why most people are still deficient, even when they supplement – The problem with dosing, form, and hidden ingredients – A smarter way to choose what your body actually needs If you’re taking supplements—or even just considering it—this conversation could save you time, money, and your health.