MrBeast: The business of going viral - Good Bad Billionaire podcast, BBC World Service

How did MrBeast become a billionaire? Jimmy Donaldson, better known as MrBeast, cracked YouTube's algorithm and built a billion-dollar media empire. Click here to subscribe to our channel 👉🏽 https://bbc.in/3VyyriM He transformed himself from a teenager obsessing over YouTube's algorithms, into one of the most influential digital entrepreneurs on the planet. BBC Business Editor Simon Jack and journalist Zing Tsjeng follow his ascent from making Minecraft videos in his bedroom, to ever-larger challenges, eye-watering cash prizes, and headline-grabbing acts of philanthropy. Is MrBeast a visionary entrepreneur who reinvented entertainment for the internet generation; or has he simply mastered the art of turning clicks into cash? 00:00 Intro to MrBeast 02:32 Who is Jimmy Donaldson? 03:57 A potted history of YouTube 06:02 MrBeast gets started on YouTube 10:28 A million subscribers, brand deals and philanthropy 16:12 High production values and increasing views 17:31 MrBeast: A millionaire aged 22 18:06 MrBeast Burger and the consumer market 21:15 Recreating Squid Game 24:59 Top-earning YouTuber and Beast Industries 28:40 Beast Games 31:13 Philanthropy or exploitation? 34:07 MrBeast becomes a billionaire 36:04 Beast Industries expands into the financial sector 37:34 Scoring MrBeast on wealth, controversy, power and legacy Watch more episodes of Good Bad Billionaire on our playlist 👉🏽 https://www.youtube.com/playlist?list=PLz_B0PFGIn4cokutQKfvpELC8KCarqzm- Click here to listen to more episodes of Good Bad Billionaire 👉🏽 https://www.bbc.com/programmes/w3ct9bc1 Good Bad Billionaire is the podcast that explores the lives of the super-rich and famous, tracking their wealth, philanthropy, business ethics, and success. There are leaders who made their money in Silicon Valley, on Wall Street and in high street fashion. From iconic celebrities and CEOs to titans of technology, the podcast unravels tales of fortune, power, economics, ambition and moral responsibility. Simon and Zing put their subjects to the test with a playful, totally unscientific scorecard — then hand the verdict over to you: are they good, bad, or simply billionaires? Here's how to contact the team: email [email protected] or send a text or WhatsApp to +1 (917) 686-1176. Find out more about the show and read our privacy notice at www.bbcworldservice.com/goodbadbillionaire ---------------- This is the official BBC World Service YouTube channel. If you like what we do, you can also find us here: Instagram 👉🏽 https://www.instagram.com/bbcworldservice Twitter 👉🏽 https://twitter.com/bbcworldservice Facebook 👉🏽 https://facebook.com/bbcworldservice BBC World Service website 👉🏽 https://www.bbc.co.uk/worldserviceradio Thanks for watching and subscribing! #BBCWorldService #WorldService #mrbeast #youtuber #billionaire