Why America Doesn't Watch European Football

Skip the waitlist and invest in blue-chip art for the very first time by signing up for Masterworks: https://www.masterworks.art/athleticinterest Purchase shares in great masterpieces from artists like Pablo Picasso, Banksy, Andy Warhol, and more. Is Major League Soccer (MLS) on track to become one of the biggest football leagues in the world? With Lionel Messi’s move to Inter Miami, Apple and Adidas investing billions, and the 2026 FIFA World Cup on the horizon, MLS is making waves. But this isn’t just about Messi—it’s a strategic play to capture a new audience, revolutionize broadcasting, and develop homegrown talent. Watch how America’s bold plan could transform the world’s most popular sport. ⏱ Timestamps 00:00 How America Is Taking Over Football 01:37 The Problem with MLS 03:25 The Masterplan 04:10 Video Sponsor 05:32 The Apple Strategy, Explained 08:33 The Future 🎬 About Athletic Interest is a video essay series that investigates business stories from the world of sports. ✅ Follow Email list: https://athleticinterest.substack.com/ Instagram: https://www.instagram.com/athleticinterest/ 🍿 Watch more Most popular: https://bit.ly/36ZZ3Qe Latest video: https://bit.ly/2MpsDW6 #football #america #soccer #usa #messi This video was sponsored by Masterworks. This is not an offer of security or investment advice. See important disclosures at masterworks.com/cd. Past performance is not indicative of future returns. View all past offerings here. No money is being solicited or will be accepted until the offering statement for a particular offering has been qualified by the SEC. Offers may be revoked at any time. Contacting Masterworks involves no commitment or obligation. Celebrities referenced are not investors in Masterworks Offerings. Their affiliation with artists is not an endorsement of Masterworks. Art vs S&P Data based on repeat-sales index of historical Post-War & Contemporary Art market prices and S&P 500 annualized return (includes dividends reinvested) from 1995 to 2024, developed by Masterworks. There are significant limitations to comparative asset class data. Indices are unmanaged and a Masterworks investor cannot invest directly in an index. Aggregate net investor proceeds represents the total liquidation proceeds distributed back to investors, net of all fees, expenses and proceeds reinvested in Masterworks offerings, of all works Masterworks has exited to date. This metric is not considered a presentation of performance but rather a mathematical figure that displays a platform metric on size, scale, and operation of the platform.