SMU megadonors raise $50 million to recruit and retain elite athletes

Eight megadonors just raised $50M for SMU athletes — with plans to double it through the newly launched gift-giving organization, the Boulevard Society. In the new era of paying players, SMU is making one thing clear: they’re here to compete. In an exclusive interview with The Dallas Morning News, Athletic Director Damon Evans breaks down the funding plan and the impact it will have on the school.