New Way Now: Transsion delivers high-speed, AI-powered mobile experiences with Google Cloud

*Featured in this video:* Tuanwei Shi, CTO Mobile Internet and AI GM at Transsion *Executive summary:* Transsion is building the intelligent backbone for the next billion users in emerging markets. To overcome the challenge of delivering petabytes of data across complex mobile networks, they partnered with Google Cloud. By utilizing a unified edge solution with Google's Global Front End, Media CDN, and Google Cloud Storage, Transsion reduced API round-trip latency to mere milliseconds and can securely handle massive traffic spikes. Building on this robust foundation, Transsion leverages the Vertex AI Platform (which has evolved into Gemini Enterprise Agent Platform) and Gemini models to bring real-time intelligence to its smartphone ecosystem. This includes crafting personalized user experiences and deploying Ella, a highly responsive voice assistant powered by Gemini 1.5 Flash. *Challenge:* For millions of users across emerging markets like Africa, South Asia, Southeast Asia, the Middle East, and Latin America, a Transsion smartphone is an entire digital ecosystem—acting as a bank, storefront, and daily assistant. This premium smartphone experience is built on millions of micro-moments. To support this, Transsion needed an architecture built for absolute speed and ironclad protection. Their primary challenge was delivering petabytes of data alongside billions of dynamic, latency-sensitive API calls—such as critical OTA firmware updates and heavy gaming resource packs—to regions with complex mobile networks, all while keeping user data perfectly secure. *Solution:* Transsion built a high-speed, secure nervous system using Google's Global Front End. This unified edge solution combines the edge caching of Cloud CDN, the intelligent routing of the Global Load Balancer, and the enterprise-grade security of Cloud Armor to terminate secure connections at the edge and neutralize bot attacks and DDoS threats. For their heaviest content, they layered on Media CDN, pushing data straight from Google Cloud Storage to the edge. With this secure global traffic pipeline in place, Transsion is seamlessly turning that edge into intelligence using the latest Google Gemini models and the Vertex AI Platform. Furthermore, by leveraging Gemini 1.5 Flash alongside technologies like Agents2Agents (A2A) and Model Context Protocol (MCP), Transsion developed several AI agent products, including the voice assistant Ella. *Results:* The impact of this infrastructure was transformational, allowing Transsion to conquer latency, distance, and scale. Transsion reduced its API round-trip latency to mere milliseconds. The architecture provides incredible resilience; when pushing a major Android update to 50 million devices at once, Media CDN absorbs the massive spike without the origin servers flinching. In the realm of AI, their Gemini 1.5 Flash-powered voice assistant, Ella, responds instantly, requiring only 0.23 seconds to receive the first token. Ultimately, Vertex AI and Gemini are enabling Transsion to deliver real-time intelligence securely, crafting personalized experiences like real-time translation and inclusive AI photography. *Key takeaways and highlights from our interview with Tuanwei Shi, CTO Mobile Internet and AI GM at Transsion:* → “For millions of users across emerging markets, like Africa, South Asia, Southeast Asia, Middle East and Latin America, a Transsion device isn't just a smartphone. It’s their entire digital ecosystem— their bank, their storefront, and their daily assistant. We are building the intelligent backbone for the next billion users.” → “Google’s Global Front End isn't just a single product; it’s a unified edge solution. We combine the edge caching of Cloud CDN, the intelligent routing of the Global Load Balancer, and the enterprise-grade security of Cloud Armor.” → “The impact was transformational. We reduced our API round-trip latency to mere milliseconds. Plus, when we push a major Android update to 50 million devices at once, Media CDN absorbs that massive spike without our origin servers even flinching.” → “Using Vertex AI, we’re crafting personalized experiences like real-time translation and inclusive AI photography. The edge secures the prompt; Gemini provides the brain... Google Cloud isn't just our infrastructure; they are the engine making our devices feel premium, everywhere.” *Google Cloud products used:* Global Front End, Cloud CDN, Global Load Balancer, Cloud Armor, Media CDN, Google Cloud Storage, Vertex AI (which has evolved into Gemini Enterprise Agent Platform), Gemini *Learn more:* → Transsion and Google Cloud https://cloud.google.com/customers/transsion