Brand Design Tips From Linear Founder Karri Saarinen

For this episode of Design Review, YC’s Aaron Epstein is joined by Karri Saarinen, co-founder & CEO of Linear, one of the top designer founders working today. Together they'll review several sites from the YC community with an eye for how to build and maintain a high quality brand. Apply to Y Combinator: https://ycombinator.com/apply Thank you to these companies for volunteering to have their sites reviewed*: Sprites AI (https://www.sprites.ai/) GigaML (https://gigaml.com/) UnReal Milk (https://www.unrealmilk.com/) Confident AI (https://www.confident-ai.com/) Dropback (https://www.dropback.com/) *Some of the featured websites may be updated between the time we film and publish Chapters: 00:43 - Authenticity in Branding 02:02 - The Initial Website for Linear 02:57 - Importance of Clear Messaging 03:49 - Be Specific and Focused 07:55 - Brands and Design Evolve Over Time 09:57 - Sprites AI Website Review 15:09 - GigaML Website Review 22:02 - UnReal Milk Website Review 29:57 - Confident AI Website Review 41:00 - Dropback Website Review