The rise of conservative media influencers in politics

Social media is transforming the political landscape, giving leaders and commentators unprecedented access to audiences without relying on traditional media. Media commentator James Manning joins Ahron Young to discuss how figures like Donald Trump, Nigel Farage and Pauline Hanson have built massive followings and changed the way political messages are delivered. The discussion explores how political leaders are increasingly taking control of their own narratives, using direct communication channels to engage supporters while challenging established media organisations. From high-profile interview walkouts to carefully managed appearances, these tactics are redefining the relationship between politicians and journalists. The interview also examines the declining influence of traditional media outlets, the rise of third-party political movements, and the role of platforms such as YouTube and Sky News Australia in amplifying polarising content. Discover how algorithms, audience engagement and digital media are reshaping modern politics.