Watch this before starting a YouTube channel in 2026

Work With Us ➔ https://mikeandmatty.com/strategycall?video=v_SQf4kHR8I Find your Profitable Niche ➔ https://mikeandmatty.com/ori?video=v_SQf4kHR8I 0 to $1M Creator Playbook ➔ https://mikeandmatty.com/?video=v_SQf4kHR8I If your goal is to go viral, you're aiming too low. Here's the currency worth 10x more than attention. A lot of people become content creators because they want opportunities. But becoming a content creator is actually one of the worst ways to get that. When we first started chasing virality and hit a million subscribers, we didn't get any of those things because views don't equal wealth. There's a currency right now worth 10x more than attention, and that's trust. I'm breaking down why the traditional influencer path of chasing views leaves most creators poor, why we're changing our channel name back to Mike and Matty after years as Koi, and how the educator path builds trust that actually opens doors. If you're ambitious and want real opportunities on your own terms, this is the only game worth playing. 🙏 Thanks for watching! - Mike and Matty #onlinebusiness #contentcreation #digitalproducts