ESSEC INSIGHT IN SECONDS | Ép.11 : Comment transformer les surprises en opportunités ?

Comment transformer les surprises en opportunités ? Jérôme Barthélemy, Professeur de Stratégie et Management à l’ESSEC Business School, explore la manière dont les entreprises peuvent tirer parti de situations inattendues pour créer de nouvelles opportunités de croissance. Dans ce nouvel épisode, il revient sur un cas emblématique qui montre comment l’écoute des usages réels des clients peut conduire à des innovations inattendues. Une perspective inspirante sur la stratégie, l’adaptabilité et la capacité à transformer l’incertitude en avantage concurrentiel. 🔹 À propos de Jérôme Barthélemy : Professeur de Stratégie et Management, il est reconnu pour ses travaux sur la stratégie d’entreprise, l’innovation et la prise de décision. Il est l’auteur de nombreux ouvrages et articles consacrés aux leviers de performance et de transformation des organisations. 🚀 Envie d’aller plus loin ? Explorez nos programmes en formation continue : https://www.essec.edu/fr/programme/a-propos-de-la-formation-continue/ --- 📅 *New videos every week* Subscribe to stay updated: https://www.youtube.com/ESSEC 🔹 *Who are we?* Founded in 1907 in Paris, ESSEC Business School is an institution of higher education guided by the pursuit of academic excellence in teaching and research. Its distinctiveness stems from the pioneering spirit of the members of its community and its core values – humanism, responsibility, innovation and openness - that shape its scientific ambitions and pedagogical approach. 🔹 *Our mission* The mission of ESSEC Business School, a world school with French roots, is to infuse leadership with meaning in order to prepare leaders ready to address contemporary economic, environmental and social challenges. In order to do so, it produces innovative and relevant knowledge to equip the next generation of leaders with the skills, know-how and savoir-être that will make them truly responsible, inclusive and respectful of the environment. 🔹 *The channel* explore ✅ Testimonies, ✅ Conferences, seminars, webinars ✅ Programs informations and updates. (Master in Management, MBA, Executive Education, PhD, and more) 🌍 *Connect with us:* Official Website: https://www.essec.edu/ ESSEC Knowledge website: https://knowledge.essec.edu Instagram: https://www.instagram.com/essecbs Facebook: https://www.facebook.com/essec LinkedIn: https://www.linkedin.com/school/essec-business-school/ 💬 *Engage with us:* Like, comment, and share our videos!