Skoda's $1bn bet on INDIA

Skoda's shift to being 95% made in India is one of the biggest turnaround stories in the Indian automotive market.Historically, Skoda cars were imported as completely knocked-down (CKD) units or relied heavily on parts shipped from Europe, keeping localization at just around 64%. This meant expensive cars and high maintenance costs. Everything changed with their India 2.0 strategy and a 1-billion-euro investment. Skoda developed a India-specific platform called MQB-A0-IN at their Pune technology center. This allowed them to source almost everything locally, driving localization to 95% for models like the Kushaq and Slavia (and an even higher 98% for the compact Kylaq)