The “Millet Revolution” - ‘Some More Foods’ |Ms.Deepa Muthukumarasamy| CHERAN TALKS

How do you turn traditional grains into a modern, profitable brand? In this episode, we sit down with Ms. Deepa Muthukumarasamy, the founder of Some More Foods, an Avinashi-based company revolutionizing the millet industry. With the world waking up to the benefits of Millets, Ms. Deepa shares her journey of building a clean-label brand that offers everything from Millet Noodles to Health Mixes. This 41-minute conversation covers the A-to-Z of starting a food processing business in a Tier-2 city. If you are planning to start a Food Business, interested in Organic Products, or looking for Women Entrepreneurship inspiration, this podcast is a must-watch. 📍 Check out their products: https://somemorefoods.com/ 🚀 In this podcast, we cover: The Spark: Why she chose Millets over regular FMCG products. Product Development: How to make healthy food taste good (Millet Noodles/Pasta). Manufacturing: Setting up a unit in Avinashi. Challenges: Overcoming distribution hurdles and building trust. Vision: Taking "Some More Foods" to the global market. 📍 Check out their products: https://somemorefoods.com/ 👇 Timestamps: 00:00 - The "Millet Queen" of Avinashi (Teaser) 02:45 - Meet Ms. Deepa: From Idea to Execution 07:10 - Why "Some More Foods"? The Story Behind the Name 12:30 - The Business of Millets: Market Gap & Opportunity 18:15 - Product R&D: Creating Millet Noodles & Pasta 24:40 - Manufacturing Challenges: Setting up the Factory 30:20 - Marketing Strategy: Selling Health in a Junk Food World 35:50 - Being a Woman Entrepreneur in Tamil Nadu (The Reality) 39:10 - Future Plans & Export Opportunities 41:54 - Conclusion & Final Advice #SomeMoreFoods #MilletBusiness #WomenEntrepreneur #FoodStartup #DeepaMuthukumarasamy #Avinashi #HealthFoodBusiness #OrganicBusiness #TamilNaduStartup #BusinessPodcast #CheranAcademy #Entrepreneurship