From Paris to Clermont: The Ride That Made Michelin Legendary #cycling #MichelinInnovation

In 1892, Michelin launched the iconic “race of nails” from Paris to Clermont. Today, we’re bringing it back with L’Échappée Michelin Paris-Clermont — a tribute to cycling heritage, innovation, and sustainable mobility. Join Emilien Mottet, a passionate Michelin employee, as he revives this legendary route. 💡 A journey of endurance, spirit, and eco-conscious progress. 📅 Race day: September 5, 2025 ➽ Who are we? Michelin, a leading premium brand, is dedicated to sustainably improving the mobility of goods and people by manufacturing and marketing tires and services for every type of vehicle, including airplanes, automobiles, bicycles/motorcycles, earthmovers, farm equipment and trucks. It also offers digital mobility services and publishes travel, hotel and restaurant guides along with maps and itineraries. ➽ On this channel, you will discover insightful tutorials, fascinating explainers, inspiring interviews and exclusive behing the scenes. ➽ Find us also on: Website : https://www.michelin.com/ Instagram : https://www.instagram.com/michelin/ Twitter : https://twitter.com/Michelin Facebook : https://www.facebook.com/MichelinFrance/?brand_redir=233766426820527 Linkedin : https://www.linkedin.com/company/michelin/ Tiktok : https://www.tiktok.com/@themichelinman