Adorama

Beyond the Headshot: Building an Author's Visual Brand with Gary Hughes

Most authors need more than a single headshot. In this episode of Adorama TV, photographer Gary Hughes is commissioned to create a collection of portraits for author Cash Fioretti, whose debut novel, Lonewood: The Domino Effect, was released last year as she prepares for her upcoming second novel. Rather than focusing on a single image, Gary creates three distinct portraits designed to serve different purposes throughout an author's career. The session includes an editorial-style portrait with room for promotional copy, a professional headshot suitable for book jackets and press materials, and a themed portrait inspired by the author's work and personal story. Along the way, Gary discusses how to plan a portrait session around a client's goals, create meaningful variety without unnecessary complexity, and deliver images that provide value across websites, social media, interviews, speaking engagements, and future marketing efforts. While this session focuses on an author, the same concepts can be applied to entrepreneurs, speakers, executives, musicians, and personal branding clients who need more than a single headshot. Check out Lonewood - The Domino Effect by Cash Fioretti here https://a.co/d/0gU0HXUO SUBSCRIBE AND BE PART OF THE ADORAMA FAMILY: ➥ https://www.youtube.com/user/adoramaTV __________________________________ Be the first to shop our great deals and sales by signing up for emails from Adorama! https://www.adorama.com/MyAccount/Login 🔷 Save 5% Every Day† or Special Financing* On purchases of $199+ with the Adorama Edge Credit Card. Learn More: https://www.adorama.com/g/adorama-credit. __________________________________ ✘ GEAR USED: Fuji XH2 Mirrorless Camera https://www.adorama.com/fujifilm-x-h2-mirrorless-camera/p/ifjxh2 Fujifilm 50-140mm 2.8 https://www.adorama.com/fujifilm-xf-50-140-mm-f-2-8-r-lm-ois-wr-lens/p/ifj50140xf Tether Tools AeroTrac Workstation Kit https://www.adorama.com/tether-tools-aerotrac-workstation-foldable-pro-kit-laptop-stand/p/ttatwsprokit Tether Tools Optima 10G Cable https://www.adorama.com/tether-tools-tetherpro-optima-10g-15-ft-usb-c-cable/p/ttcuc15g2org Manfrotto Xtra Carbon Fiber Tripod https://www.adorama.com/manfrotto-290-xtra-3-section-carbon-fiber-tripod-legs/p/bgt290xtc3us Manfrotto Grip Action Ball Head https://www.adorama.com/manfrotto-322rc2-grip-action-ball-head-quick-release/p/bg322rc2 Westcott Eyelighter 3 https://www.adorama.com/westcott-eyelighter-3-reflective-panel/p/we5333 Glow EZ Lock 12x56" Quick Strip Softbox https://www.adorama.com/glow-ez-lock-12-x-56-inch-quick-strip-softbox-bowens/p/glsbez1256 Glow ParaSnap 44" Octa https://www.adorama.com/glow-parasnap-44-octa-sterlingfibre-softbox-flashpoint-xplor-mount/p/glsbps44go Flashpoint Turtle Base C-Stand Cross Arm Boom Kit https://www.adorama.com/flashpoint-turtle-base-c-stand-cross-arm-boom-kit-10-5-ft/p/fplscba Kupo 5/8 Offset Arm https://www.adorama.com/kupo-kg006512-baby-5-8-offset-arm-chrome-plated/p/kukg006512 Flashpoint XPLOR Pro II TTL Pocket Round Flash Head Kit https://www.adorama.com/flashpoint-xplor-100-pro-ii-r2-ttl-pocket-flash-round-head-kit/p/fplfx100piik Flashpoint EVOLV 200 Pro II https://www.adorama.com/flashpoint-evolv-200-pro-ii-r2-ttl-pocket-flash-godox-ad200pro-ii/p/fplfev200pii Flashpoint XPLOR 600 Pro II https://www.adorama.com/flashpoint-xplor-600-pro-ii-r2-ttl-outdoor-flash-godox-ad600pro-ii/p/fplfx600piit Glow EX Lock 60" Umbrella https://www.adorama.com/glow-gl-u-60-inch-white-parabolic-umbrella-removable-silver-black/p/glu60wbc #photography #brandingphotography #adorama __________________________________ ❐ LET'S GET SOCIAL ❏ ➥ TikTok https://www.tiktok.com/@adoramanyc ➥ Facebook https://www.facebook.com/adorama/ ➥ Instagram https://www.instagram.com/adorama/ ➥ X https://x.com/adorama ➥ Discord https://www.adorama.com/discord ❐ MORE ADORAMA ❏ ➥ Shop https://www.adorama.com/ ➥ Blog https://www.adorama.com/alc/ ➥ Adorama Events https://www.youtube.com/@AdoramaEvents __________________________________ Follow Gary Hughes on Social Instagram: https://www.instagram.com/garyhughesofficial/?hl=en YouTube: https://www.youtube.com/channel/UCuVtQHQx3gbeRkm8UmugYng __________________________________ THANKS SO MUCH FOR WATCHING!