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BMW’s Big Reset is here – the first-ever Neue Klasse BMW, the all-new #iX3!
This isn’t just another SUV – it’s the car that launches a completely new era for BMW. A new platform, a bold retro-inspired design language, fresh digital interiors, and Gen6 EV tech that promises up to 500 miles of range and charging of 231 miles in just 10 minutes.
#BMW calls this the most important change since the original #NeueKlasse of the 1960s – the cars that saved the brand and birthed icons like the 2002. So, this really is a big deal.
In today’s First Look I’ll break it all down:
• Walkaround and exterior design — kidneys, lights, silhouette, aero details
• Size and practicality vs today’s X3 (length, width, boot, frunk)
• EV platform and drivetrain: 800V, new cylindrical battery cells, dual-motor xDrive setup, regen braking
• Interior tech and quality: panoramic iDrive, new steering wheel, material philosophy
• Where this leaves the X3 ICE, and what it means for upcoming models like the Neue Klasse 3 Series
On paper, this is the SUV blueprint for BMW’s future. But does it look and feel like an Ultimate Driving Machine? And more importantly – is this a design language we actually want to see rolled out across 40 BMW models by 2027?
Join me as I take you through the Neue Klasse iX3 50, and let’s decide together if BMW’s great reset is the right one.
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