Liah Yoo

@liahyoo

500

Video Count

97.8M

Video View

1.2M

Subscriber

#11,103

United States Rank

#46,868

Global Rank

500

Video Count

97.8M

Video View

1.2M

Subscriber

#11,103

United States Rank

#46,868

Global Rank

1:44

I get asked this ALL the time: "What worked to grow KraveBeauty?" My answer? #Amazon Ads #ad

Believe or not, this isn’t plastic!

We are developing an eye product that doesn’t exist yet.

Day 6 of trying milky toners 🥛Dr. Ceuracle Vegan Kombucha Tea Essence, a real cult classic.

Day 5 of trying milky toners: HaruHaru Wonder Black Rice Probiotics Barrier Essence.

Ad|⁠ @amazon Small Business Holiday Shop at Amazon.com/smallbusinessgifts #shopsmall #blackfriday

How we Sold 3000 bottles in 1 hour on TikTok Shop ($0 Ad Spend) #ad #SellWithTikTokShop #tiktokshop

How We Sold 3,000 Bottles in 1 Hour on TikTok Shop ($0 Ad Spend)

Day 4 of trying milky toners 🥛

Day 3 reviewing milky toners 🥛

Day 2 reviewing milky toners 🥛

This is day 1 reviewing milky toners. 🥛Starting off with Primera’s Hydra Glow Treatment Essence.

Helps us choose the packaging for our matcha hemp hydrating cleanser ✨

The Best Milky Toner? I Tried 9 to Find Out

A la poubelle pt2 🗑️ What’s your biggest skincare ick right now?

Stop buying the wrong retinoid for your skin.

Liah Yoo from @KraveBeauty and @ingck from @INGUSkin morning routines

September 26, 2025

Introducing: 24 Carrot Retinal 🥕 watch full video for breakdown, review, ingredients and demo

Introducing The Retinal I always wished existed: 24 Carrot Retinal. Watch full video for breakdown🥕

The Retinal I Always Wished Existed (24 Carrot Retinal) Review, Breakdown, Demo, Ingredients

4 years! That’s how long it took us to perfect this!! 🥕🥕 Stay tuned for Sept 23rd!

To my business crush 💌

Which skincare trends give you an ick? 🚮

Lesson 4: no pain, no gain

Lesson 3: Rome wasn’t built in a day

Getting brutally honest feedback is a good thing

The toxic productivity trap

i think this could be the one.

This is Diary of a Beauty Founder series I’m taking you behind the scenes of building @KraveBeauty

Just a girl, in Brazil, with half her luggage dedicated to sunscreen 🧴🌞

𝗧𝗵𝗶𝘀 𝗺𝗶𝗴𝗵𝘁 𝗯𝗲 𝘁𝗵𝗲 𝗯𝗲𝘀𝘁 𝗱𝗿𝘂𝗴𝘀𝘁𝗼𝗿𝗲 spf for 𝗮𝗰𝗻𝗲-𝗽𝗿𝗼𝗻𝗲 𝘀𝗸𝗶𝗻.

pov: you’re everyone’s #sunscreen mom and you’re not complaining

If you have deeper skin, I highly recommend looking for a chemical sunscreen.

Mineral or chemical suncreen? and Is beef tallow the new sunscreen??

June 18, 2025

Face lifting in Korea

London House Hunting pt. 2

Here are my honest thoughts on Merit’s new Uniform Tinted Mineral Sunscreen.

Perfectionism is the enemy of momentum

My ride or die make up products 💄

Propaganda I’m not falling for 👀

did Savannah James just copy KraveBeauty?

I flew to Australia to avoid the tariffs and test seven of their most iconic sunscreens.

48 hours in Sydney: Pitching KraveBeauty in Australia

Networking and my life as a beauty brand CEO ✨💄

I get asked this ALL the time: "What worked to grow KraveBeauty?" My answer? #Amazon Ads #ad

Believe or not, this isn’t plastic!

We are developing an eye product that doesn’t exist yet.

Day 6 of trying milky toners 🥛Dr. Ceuracle Vegan Kombucha Tea Essence, a real cult classic.

Day 5 of trying milky toners: HaruHaru Wonder Black Rice Probiotics Barrier Essence.

Best Beauty Products of 2025 | Makeup, Skincare & Hair Favorites

The Korean derm secret everyone’s talking about: autologous exosomes 🔬

Day 6 reviewing milky tones, this one is all time favorite for a reason! ✨🥛

Day 5 trying milky toners 🥛 Which one is your favorite so far?

Ad|⁠ @amazon Small Business Holiday Shop at Amazon.com/smallbusinessgifts #shopsmall #blackfriday

How we Sold 3000 bottles in 1 hour on TikTok Shop ($0 Ad Spend) #ad #SellWithTikTokShop #tiktokshop

How We Sold 3,000 Bottles in 1 Hour on TikTok Shop ($0 Ad Spend)

Day 4 of trying milky toners 🥛

Day 3 reviewing milky toners 🥛

Day 2 reviewing milky toners 🥛

This is day 1 reviewing milky toners. 🥛Starting off with Primera’s Hydra Glow Treatment Essence.

Helps us choose the packaging for our matcha hemp hydrating cleanser ✨

The Best Milky Toner? I Tried 9 to Find Out

A la poubelle pt2 🗑️ What’s your biggest skincare ick right now?

Stop buying the wrong retinoid for your skin.

Liah Yoo from @KraveBeauty and @ingck from @INGUSkin morning routines

September 26, 2025

Introducing: 24 Carrot Retinal 🥕 watch full video for breakdown, review, ingredients and demo

Introducing The Retinal I always wished existed: 24 Carrot Retinal. Watch full video for breakdown🥕

The Retinal I Always Wished Existed (24 Carrot Retinal) Review, Breakdown, Demo, Ingredients

4 years! That’s how long it took us to perfect this!! 🥕🥕 Stay tuned for Sept 23rd!

To my business crush 💌

Which skincare trends give you an ick? 🚮

Lesson 4: no pain, no gain

Lesson 3: Rome wasn’t built in a day

Getting brutally honest feedback is a good thing

The toxic productivity trap

i think this could be the one.

This is Diary of a Beauty Founder series I’m taking you behind the scenes of building @KraveBeauty

Just a girl, in Brazil, with half her luggage dedicated to sunscreen 🧴🌞

𝗧𝗵𝗶𝘀 𝗺𝗶𝗴𝗵𝘁 𝗯𝗲 𝘁𝗵𝗲 𝗯𝗲𝘀𝘁 𝗱𝗿𝘂𝗴𝘀𝘁𝗼𝗿𝗲 spf for 𝗮𝗰𝗻𝗲-𝗽𝗿𝗼𝗻𝗲 𝘀𝗸𝗶𝗻.

pov: you’re everyone’s #sunscreen mom and you’re not complaining

If you have deeper skin, I highly recommend looking for a chemical sunscreen.

Mineral or chemical suncreen? and Is beef tallow the new sunscreen??

June 18, 2025

Face lifting in Korea

London House Hunting pt. 2

Here are my honest thoughts on Merit’s new Uniform Tinted Mineral Sunscreen.

Perfectionism is the enemy of momentum

My ride or die make up products 💄

Propaganda I’m not falling for 👀

did Savannah James just copy KraveBeauty?

I flew to Australia to avoid the tariffs and test seven of their most iconic sunscreens.

48 hours in Sydney: Pitching KraveBeauty in Australia

Networking and my life as a beauty brand CEO ✨💄

Liah Yoo

Liah Yoo

I get asked this ALL the time: "What worked to grow KraveBeauty?" My answer? #Amazon Ads #ad

Believe or not, this isn’t plastic!

We are developing an eye product that doesn’t exist yet.

Day 6 of trying milky toners 🥛Dr. Ceuracle Vegan Kombucha Tea Essence, a real cult classic.

Day 5 of trying milky toners: HaruHaru Wonder Black Rice Probiotics Barrier Essence.

Best Beauty Products of 2025 | Makeup, Skincare & Hair Favorites

The Korean derm secret everyone’s talking about: autologous exosomes 🔬

Day 6 reviewing milky tones, this one is all time favorite for a reason! ✨🥛

Day 5 trying milky toners 🥛 Which one is your favorite so far?

Ad|​⁠ @amazon Small Business Holiday Shop at Amazon.com/smallbusinessgifts #shopsmall #blackfriday

How we Sold 3000 bottles in 1 hour on TikTok Shop ($0 Ad Spend) #ad #SellWithTikTokShop #tiktokshop

How We Sold 3,000 Bottles in 1 Hour on TikTok Shop ($0 Ad Spend)

Day 4 of trying milky toners 🥛

Day 3 reviewing milky toners 🥛

Day 2 reviewing milky toners 🥛

This is day 1 reviewing milky toners. 🥛Starting off with Primera’s Hydra Glow Treatment Essence.

Helps us choose the packaging for our matcha hemp hydrating cleanser ✨

The Best Milky Toner? I Tried 9 to Find Out

A la poubelle pt2 🗑️ What’s your biggest skincare ick right now?

Stop buying the wrong retinoid for your skin.

Liah Yoo from @KraveBeauty and @ingck from @INGUSkin morning routines

September 26, 2025

Introducing: 24 Carrot Retinal 🥕 watch full video for breakdown, review, ingredients and demo

Introducing The Retinal I always wished existed: 24 Carrot Retinal. Watch full video for breakdown🥕

The Retinal I Always Wished Existed (24 Carrot Retinal) Review, Breakdown, Demo, Ingredients

4 years! That’s how long it took us to perfect this!! 🥕🥕 Stay tuned for Sept 23rd!

To my business crush 💌

Which skincare trends give you an ick? 🚮

Lesson 4: no pain, no gain

Lesson 3: Rome wasn’t built in a day

Getting brutally honest feedback is a good thing

The toxic productivity trap

i think this could be the one.

This is Diary of a Beauty Founder series I’m taking you behind the scenes of building @KraveBeauty

Just a girl, in Brazil, with half her luggage dedicated to sunscreen 🧴🌞

𝗧𝗵𝗶𝘀 𝗺𝗶𝗴𝗵𝘁 𝗯𝗲 𝘁𝗵𝗲 𝗯𝗲𝘀𝘁 𝗱𝗿𝘂𝗴𝘀𝘁𝗼𝗿𝗲 spf for 𝗮𝗰𝗻𝗲-𝗽𝗿𝗼𝗻𝗲 𝘀𝗸𝗶𝗻.

pov: you’re everyone’s #sunscreen mom and you’re not complaining

If you have deeper skin, I highly recommend looking for a chemical sunscreen.

Mineral or chemical suncreen? and Is beef tallow the new sunscreen??

June 18, 2025

Face lifting in Korea

London House Hunting pt. 2

Here are my honest thoughts on Merit’s new Uniform Tinted Mineral Sunscreen.

Perfectionism is the enemy of momentum

My ride or die make up products 💄

Propaganda I’m not falling for 👀

did Savannah James just copy KraveBeauty?

I flew to Australia to avoid the tariffs and test seven of their most iconic sunscreens.

48 hours in Sydney: Pitching KraveBeauty in Australia

Networking and my life as a beauty brand CEO ✨💄

I get asked this ALL the time: "What worked to grow KraveBeauty?" My answer? #Amazon Ads #ad

Believe or not, this isn’t plastic!

We are developing an eye product that doesn’t exist yet.

Day 6 of trying milky toners 🥛Dr. Ceuracle Vegan Kombucha Tea Essence, a real cult classic.

Day 5 of trying milky toners: HaruHaru Wonder Black Rice Probiotics Barrier Essence.

Best Beauty Products of 2025 | Makeup, Skincare & Hair Favorites

The Korean derm secret everyone’s talking about: autologous exosomes 🔬

Day 6 reviewing milky tones, this one is all time favorite for a reason! ✨🥛

Day 5 trying milky toners 🥛 Which one is your favorite so far?

Ad|​⁠ @amazon Small Business Holiday Shop at Amazon.com/smallbusinessgifts #shopsmall #blackfriday

How we Sold 3000 bottles in 1 hour on TikTok Shop ($0 Ad Spend) #ad #SellWithTikTokShop #tiktokshop

How We Sold 3,000 Bottles in 1 Hour on TikTok Shop ($0 Ad Spend)

Day 4 of trying milky toners 🥛

Day 3 reviewing milky toners 🥛

Day 2 reviewing milky toners 🥛

This is day 1 reviewing milky toners. 🥛Starting off with Primera’s Hydra Glow Treatment Essence.

Helps us choose the packaging for our matcha hemp hydrating cleanser ✨

The Best Milky Toner? I Tried 9 to Find Out

A la poubelle pt2 🗑️ What’s your biggest skincare ick right now?

Stop buying the wrong retinoid for your skin.

Liah Yoo from @KraveBeauty and @ingck from @INGUSkin morning routines

September 26, 2025

Introducing: 24 Carrot Retinal 🥕 watch full video for breakdown, review, ingredients and demo

Introducing The Retinal I always wished existed: 24 Carrot Retinal. Watch full video for breakdown🥕

The Retinal I Always Wished Existed (24 Carrot Retinal) Review, Breakdown, Demo, Ingredients

4 years! That’s how long it took us to perfect this!! 🥕🥕 Stay tuned for Sept 23rd!

To my business crush 💌

Which skincare trends give you an ick? 🚮

Ad|⁠ @amazon Small Business Holiday Shop at Amazon.com/smallbusinessgifts #shopsmall #blackfriday

Ad|⁠ @amazon Small Business Holiday Shop at Amazon.com/smallbusinessgifts #shopsmall #blackfriday