Matthew Mellor
@matthewrmellor
Howto & Style3.2K
Video Count493.1K
Video View1.4K
Subscriber#11,568
United Kingdom Rank#280,152
Global RankLoading channel statistics
General and Howto & Style ranking performance
General
Global
United Kingdom
Howto & Style
Global
United Kingdom
Total Videos
Content Library
Total Views
Lifetime Views
Subscribers
Community Size
Engagement Rate
Audience Interaction
Top performer by views
Lesser Kestrel, Goonhilly Downs, Cornwall, 3/5/26
89
Views
5
Likes
0
Comments
Opportunity for growth
Whinchat, World's End, Wales, 16/5/26
1
Views
1
Likes
0
Comments
Analysis of 36 long-form videos
Lesser Kestrel, Goonhilly Downs, Cornwall, 3/5/26
• Long videos make up 72% of total content
• Average performance: Better than channel average
• Most common duration: Short Long (1-3 min)
Upload patterns and optimal timing insights
Content distribution across 3 main categories
Key performance indicators and trends
Lifestyle Sociology dominates with 91% of content
Lifestyle Sociology has highest avg views
Lifestyle Sociology shows strongest growth
Most used tags across 180 tag instances
15 tags in category
Comprehensive tag metrics and ROI analysis
| Tag | Usage | Avg Views | Engagement | Growth | ROI Score |
|---|---|---|---|---|---|
| #birdTop 1 | 48 | 14 | 7.14% | +177% | 71/100 |
| #birdwatchingTop 2 | 48 | 14 | 7.14% | +177% | 71/100 |
| #rspbTop 3 | 15 | 15 | 6.67% | +347% | 67/100 |
| #cambridgeshire | 11 | 14 | 7.14% | -4% | 71/100 |
| #lincolnshire | 10 | 21 | 9.52% | +317% | 95/100 |
| #frampton marsh rspb | 9 | 22 | 9.09% | +360% | 91/100 |
| #suffolk | 8 | 5 | 20.00% | +0% | 200/100 |
| #norfolk | 7 | 3 | 33.33% | +0% | 333/100 |
| #wales | 4 | 5 | 20.00% | +100% | 200/100 |
| #calidris | 4 | 14 | 14.29% | +180% | 143/100 |
| #gull | 4 | 8 | 12.50% | +800% | 125/100 |
| #world's end | 3 | 5 | 20.00% | +100% | 200/100 |
| #crossbill | 3 | 5 | 40.00% | +129% | 400/100 |
| #common crossbill | 3 | 5 | 40.00% | +129% | 400/100 |
| #loxia | 3 | 5 | 40.00% | +129% | 400/100 |
Strategic recommendations and performance highlights
Top 5 by view count
Top 5 by like count
Top 5 by comment count
Top 5 by engagement rate
Peak performance metrics across all categories
Top performers across multiple categories
Performance analysis and recommendations