Soft99 Europe

Soft99 is one of the most well-known global brands in the car care and detailing industry. It's a legendary Japanese brand that has been gaining fans and setting trends all over the world for nearly 70 years.

Soft99 Europe is an official exclusive importer and distributor of Soft99 in Europe. Our goal is to further popularize the brand and increase market share on the Old Continent. Not only in the flagship category of hard waxes – where we outclass competition – but also in a wide range of other car detailing products.

Our mission is to increase consumer awareness and engagement in car care. We want our customers to use car care products of the highest quality, that are modern and above all, safe to use.

We want to build long-term relationships with our customers, adapting the offer to their needs. We want them to feel pride and satisfaction from contact with the brand, improving their skills in the field of car care.