Woolmark
@thewoolmarkcompany
363
Video Count38.1M
Video View33.0K
Subscriber#3,194
Australia Rank#184,886
Global RankGeneral and Education ranking performance
General
Global
Australia
Education
Global
Australia
Total Videos
Content Library
Total Views
Lifetime Views
Subscribers
Community Size
Engagement Rate
Audience Interaction
Top performer by views
Wear Wool, Not Fossil Fuel | It’s time to Filter by Fabric
9M
Views
31
Likes
2
Comments
Opportunity for growth
Woolmark+ Insetting Program
60
Views
4
Likes
0
Comments
Analysis of 21 long-form videos
Wear Wool, Not Fossil Fuel | It’s time to Filter by Fabric
• Long videos make up 62% of total content
• Average performance: Lower than channel average
• Most common duration: Short Long (1-3 min)
Upload patterns and optimal timing insights
Content distribution across 6 main categories
Key performance indicators and trends
Lifestyle Sociology dominates with 31% of content
Fashion has highest avg views
Lifestyle Sociology shows strongest growth
Most used tags across 200 tag instances
15 tags in category
Comprehensive tag metrics and ROI analysis
| Tag | Usage | Avg Views | Engagement | Growth | ROI Score |
|---|---|---|---|---|---|
| #the woolmark companyTop 1 | 34 | 490K | 0.24% | +0% | 7/100 |
| #woolTop 2 | 34 | 490K | 0.24% | +0% | 7/100 |
| #merinoTop 3 | 34 | 490K | 0.24% | +0% | 7/100 |
| #woolmark.com | 34 | 490K | 0.24% | +0% | 7/100 |
| #fashion | 34 | 490K | 0.24% | +0% | 7/100 |
| #animation | 4 | 3K | 0.56% | +0% | 6/100 |
| #woolmark | 4 | 468 | 2.78% | +0% | 28/100 |
| #fashioninspo | 3 | 1.3K | 1.17% | +0% | 12/100 |
| #fashionsupplychain | 3 | 1.3K | 1.17% | +0% | 12/100 |
| #howfabricsaremade | 3 | 1.3K | 1.17% | +0% | 12/100 |
| #howfabricismade | 3 | 1.3K | 1.17% | +0% | 12/100 |
| #productionprocess | 3 | 1.3K | 1.17% | +0% | 12/100 |
| #fyp | 3 | 1.3K | 1.17% | +0% | 12/100 |
| #biodegrade | 2 | 607 | 3.13% | +0% | 31/100 |
| #time-lapse | 2 | 607 | 3.13% | +0% | 31/100 |
Strategic recommendations and performance highlights
Top 5 by view count
Top 5 by like count
Top 5 by comment count
Top 5 by engagement rate
Peak performance metrics across all categories
Top performers across multiple categories
Performance analysis and recommendations