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Beyond the Brick

Beyond the Brick

US
@beyondthebrick
4.6K
Video Count
694.1M
Video View
1.6M
Subscriber
#8,883
United States Rank
#36,675
Global Rank
4.6K
Video Count
694.1M
Video View
1.6M
Subscriber
#8,883
United States Rank
#36,675
Global Rank
OverviewVideosOutliersStatisticsSimilar ChannelsTimelineRetention AnalyticsAbout

Beyond the Brick YouTube Statistics & Analytics

Channel Rankings

Global & Regional Performance

Global Rank
Top 11.33%
#36.7Kof 323.6K
Falling
πŸ‡ΊπŸ‡ΈUnited States Rank
Top 15.05%
#8.9Kof 59K
Falling
Main CategoryHowto & Style
Global:#9.3KTop 21.1%
United States:#2.5KTop 44.0%

4.6K

Total Videos

Content Library

694.1M

Total Views

Lifetime Views

1.6M

Subscribers

Community Size

5.08%

Engagement Rate

Audience Interaction

Video Performance

Average Views per Video
6.9K
Average Likes per Video
332
Average Comments per Video
17
Recent Performance
3.2K-54%

Upload Analysis

Upload Frequency
Every few days
Consistency Score
98%
Subscriber Engagement
0.44%

Best Performing Video

Top performer by views

Huge LEGO Star Wars Geonosis by @SolidBrixStudios

40.5K

Views

1.9K

Likes

30

Comments

Published: 3 weeks ago

Needs Improvement

Opportunity for growth

Creations for Charity Live Stream 2025

0

Views

6

Likes

0

Comments

Published: 3 months ago

Long Video Statistics

Analysis of 33 long-form videos

33
Long Videos
4.1K
Avg Views
11:32
Avg Duration
-40%
vs All Videos

Duration Distribution

Short Long (1-3 min)1 videos (3%)
Medium (3-10 min)19 videos (58%)
Long (10-30 min)11 videos (33%)
Very Long (30+ min)2 videos (6%)
Total Views
135.8K
Total Likes
7.4K
Total Comments
555

Top Performing Long Video

LEGO SMART Play Demo at CES

37.4K views1:531/5/2026

πŸ“ˆ Long Video Insights

β€’ Long videos make up 66% of total content

β€’ Average performance: Lower than channel average

β€’ Most common duration: Medium (3-10 min)

Video Frequency Analysis

Upload patterns and optimal timing insights

Long Videos

Long Videos (33)

Upload Frequency
Every few days
Best Publishing Day
Monday6 videos
Best Publishing Hour
14:0027 videos
Short Videos

Short Videos (17)

Upload Frequency
Weekly
Best Publishing Day
Sunday5 videos
Best Publishing Hour
19:004 videos
Optimal Timing
Best day for long videos:Monday
Best hour for long videos:14:00
Best day for shorts:Sunday
Best hour for shorts:19:00
Content Strategy
Long video frequency:Every few days
Short video frequency:Weekly
Content ratio:66% long, 34% short

Top Channel Categories

Content distribution across 7 main categories

πŸ“

Hobby

46
videos
46% of contentAvg: 6.5K
+52% growthlast 30 days
πŸ“

Lifestyle Sociology

44
videos
44% of contentAvg: 6.3K
+75% growthlast 30 days
🎬

Entertainment

3
videos
3% of contentAvg: 9.6K
-88% growthlast 30 days
πŸ“

Video Game Culture

2
videos
2% of contentAvg: 9.7K
-85% growthlast 30 days
πŸŽ₯

Film

2
videos
2% of contentAvg: 6.8K
-86% growthlast 30 days
πŸ“

Action-adventure Game

1
videos
1% of contentAvg: 2.5K
+0% growthlast 30 days
πŸ“

Action Game

1
videos
1% of contentAvg: 2.5K
+0% growthlast 30 days

Category Distribution

7
Categories
Hobby
46%
Lifestyle Sociology
44%
Entertainment
3%
Video Game Culture
2%
Film
2%
Action-adventure Game
1%
Action Game
1%

Performance Rankings

πŸ‘‘
Video Game Culture
2 videos
9.7K
-85%
πŸ₯ˆ
Entertainment
3 videos
9.6K
-88%
πŸ₯‰
Film
2 videos
6.8K
-86%
πŸ…
Hobby
46 videos
6.5K
+52%
πŸ…
Lifestyle Sociology
44 videos
6.3K
+75%
πŸ…
Action-adventure Game
1 videos
2.5K
+0%
πŸ…
Action Game
1 videos
2.5K
+0%

πŸ“Š Category Insights

Key performance indicators and trends

Primary Focus

Hobby dominates with 46% of content

Best Performer

Video Game Culture has highest avg views

Fastest Growing

Lifestyle Sociology shows strongest growth

Top Video Tags

Most used tags across 576 tag instances

#lego

1

Content

72
videos
5.2K
268
17
-56%
13% usage

#adult fan of lego

2

Content

36
videos
5.2K
268
17
-56%
6% usage

#joshua hanlon

3

Content

36
videos
5.2K
268
17
-56%
6% usage

#beyond the brick

Content

36
videos
5.2K
268
17
-56%
6% usage

#model

Content

36
videos
5.2K
268
17
-56%
6% usage

#legos

Content

36
videos
5.2K
268
17
-56%
6% usage

#podcast

Content

36
videos
5.2K
268
17
-56%
6% usage

#interview

Content

36
videos
5.2K
268
17
-56%
6% usage

#builder

Content

36
videos
5.2K
268
17
-56%
6% usage

Content Tags

15 tags in category

#lego
72
-56%
#adult fan of lego
36
-56%
#joshua hanlon
36
-56%
#beyond the brick
36
-56%

Tag Performance Analysis

Comprehensive tag metrics and ROI analysis

TagUsageAvg ViewsEngagementGrowthROI Score
#legoTop 1725.2K5.45%-56%55/100
#adult fan of legoTop 2365.2K5.45%-56%55/100
#joshua hanlonTop 3365.2K5.45%-56%55/100
#beyond the brick365.2K5.45%-56%55/100
#model365.2K5.45%-56%55/100
#legos365.2K5.45%-56%55/100
#podcast365.2K5.45%-56%55/100
#interview365.2K5.45%-56%55/100
#builder365.2K5.45%-56%55/100
#afol365.2K5.45%-56%55/100
#convention365.2K5.45%-56%55/100
#moc365.2K5.45%-56%55/100
#custom365.2K5.45%-56%55/100
#lego collection365.2K5.45%-56%55/100
#bricks365.2K5.45%-56%55/100

🏷️ Tag Strategy Insights

Strategic recommendations and performance highlights

Top Performing Tags
#lego - Highest usage72 videos
#lego - Best avg views5.2K
#lego - Fastest growing-56%
Optimization Opportunities
Focus on Content category tagsHighest performing category
#lego shows strong growth potentialConsider increasing usage
Consider expanding tag variety in underused categoriesDiversify content strategy

Most Viewed Videos

Top 5 by view count

Huge LEGO Star Wars Geonosis by @SolidBrixStudios
#1

Huge LEGO Star Wars Geonosis by @SolidBrixStudios

40.5K40.5K3 weeks ago
LEGO SMART Play Demo at CES
#2

LEGO SMART Play Demo at CES

37.4K37.4K1 month ago
LEGO Star Wars sets with new LEGO SMART Play System #lego #starwars #ces
#3

LEGO Star Wars sets with new LEGO SMART Play System #lego #starwars #ces

20.1K20.1K1 month ago
LEGO Holiday Models by @jedwardlego / @faron_moc / Adam Williams / Charles Cartia #FCP2025
#4

LEGO Holiday Models by @jedwardlego / @faron_moc / Adam Williams / Charles Cartia #FCP2025

19.1K19.1K2 months ago
Amazing LEGO Machines
#5

Amazing LEGO Machines

18.8K18.8K3 weeks ago

Most Liked Videos

Top 5 by like count

Huge LEGO Star Wars Geonosis by @SolidBrixStudios
#1

Huge LEGO Star Wars Geonosis by @SolidBrixStudios

1.9K40.5K3 weeks ago
Massive LEGO New Hashima Cyberpunk City at Atlanta Brick Con 2026
#2

Massive LEGO New Hashima Cyberpunk City at Atlanta Brick Con 2026

99318.4K3 weeks ago
Playing LEGO Video Game on World's Largest Screen – Sphere in Las Vegas!
#3

Playing LEGO Video Game on World's Largest Screen – Sphere in Las Vegas!

68716.8K1 month ago
LEGO Holiday Models by @jedwardlego / @faron_moc / Adam Williams / Charles Cartia #FCP2025
#4

LEGO Holiday Models by @jedwardlego / @faron_moc / Adam Williams / Charles Cartia #FCP2025

60319.1K2 months ago
Christmas in 90 Seconds with LEGO! Animation by @GoChatterStudios
#5

Christmas in 90 Seconds with LEGO! Animation by @GoChatterStudios

59212K2 months ago

Most Commented Videos

Top 5 by comment count

LEGO SMART Play Demo at CES
#1

LEGO SMART Play Demo at CES

9637.4K1 month ago
LEGO Star Wars sets with new LEGO SMART Play System #lego #starwars #ces
#2

LEGO Star Wars sets with new LEGO SMART Play System #lego #starwars #ces

8920.1K1 month ago
First Look at LEGO SMART Play! What do you think? #lego #ces
#3

First Look at LEGO SMART Play! What do you think? #lego #ces

5215.2K1 month ago
Huge LEGO Spaceship with Amazing Full Interior!
#4

Huge LEGO Spaceship with Amazing Full Interior!

447.9K3 months ago
Head of LEGO Star Wars Explains Smart Play System
#5

Head of LEGO Star Wars Explains Smart Play System

381.5K1 month ago

Highest Engagement

Top 5 by engagement rate

Creations for Charity Live Stream 2025
#1

Creations for Charity Live Stream 2025

600.00%03 months ago
LEGO Smart Play Technology Explained | How Does It Work?
#2

LEGO Smart Play Technology Explained | How Does It Work?

11.36%6781 month ago
LEGO Star Wars Sandcrawler with Amazing Full Interior
#3

LEGO Star Wars Sandcrawler with Amazing Full Interior

10.37%3.6K2 months ago
Motorized LEGO Pirates of the Caribbean Talking Skeleton
#4

Motorized LEGO Pirates of the Caribbean Talking Skeleton

9.30%1.5K3 months ago
Huge LEGO The Lord of the Rings Tower of Ecthelion
#5

Huge LEGO The Lord of the Rings Tower of Ecthelion

9.24%1.7K2 months ago

Performance Summary

Peak performance metrics across all categories

Highest Views
40.5K
Huge LEGO Star Wars Geonosis b...
Highest Likes
1.9K
Huge LEGO Star Wars Geonosis b...
Most Comments
96
LEGO SMART Play Demo at CES...
Best Engagement
600.0%
Creations for Charity Live Str...

Multi-Category Champions

Top performers across multiple categories

Huge LEGO Star Wars Geonosis by @SolidBrixStudios
πŸ‘‘
Huge LEGO Star Wars Geonosis by @SolidBrixStudios
viewslikes
40.5K1.9K
LEGO SMART Play Demo at CES
πŸ₯‡
LEGO SMART Play Demo at CES
viewscomments
37.4K301
LEGO Star Wars sets with new LEGO SMART Play System #lego #starwars #ces
πŸ†
LEGO Star Wars sets with new LEGO SMART Play System #lego #starwars #ces
viewscomments
20.1K496

Key Insights

Performance analysis and recommendations

Performance Highlights

Average 6.9K views per video
5.08% overall engagement rate
every few days upload schedule
98% consistency in uploads

Optimization Opportunities

Focus on subscriber retention and activation
Analyze top-performing content for successful patterns