HerStory Circle TV

Women Over 50 What You Have That Young Influencers Never Will They Can't Compete

Do women over 50 really have an advantage online? According to YouTube strategist and viral content creator Jenny Hoyos, the answer is yes. @JennyHoyos‬ is a 21-year-old content creator, YouTube strategist, and one of the leading experts in short-form video. After spending more than a decade creating content, she has built an audience of over 15 million followers across platforms and generated billions of views. Known for her viral YouTube Shorts, Jenny has studied thousands of high-performing videos from creators like MrBeast, Ryan Trahan, and other top influencers to understand what drives attention, retention, and shareability. She combines data, storytelling, and audience psychology to identify. In this powerful conversation, Jenny reveals why life experience, credibility, and authenticity give women over 50 a massive edge in building a personal brand, growing an audience, and becoming visible online. We discuss what actually creates visibility, how social media algorithms work, why most people fail to grow, and the exact content strategy women can use to become known in their industry. Whether you're a coach, speaker, author, entrepreneur, or simply ready to share your story with the world, this interview will challenge everything you thought you knew about influence, visibility, and personal branding. In this episode, you'll learn: • Why women over 50 are uniquely positioned to stand out online • The biggest myths about social media growth and visibility • How to build a personal brand from zero • Why niche content grows faster than general content • The fastest way to become known in your industry • How to create content that attracts the right audience • Why credibility beats youthful energy in many markets • The biggest mistake people make when creating content • How Jenny grew to over 15 million followers across platforms If you've ever thought, "I'm too old," "It's too late," or "Nobody wants to hear my story," this conversation is for you. Chapters 0:00 Women Over 50 Have an Advantage Online 3:08 How Social Media Algorithms Actually Work 7:22 The Fastest Way to Build a Personal Brand 12:09 Short Form vs Long Form Content Strategy 19:20 How to Become Known in Your Industry Faster 28:50 TEDx Talks, Visibility, and Thought Leadership 42:58 Why Most Content Fails to Get Attention 51:36 The Best Content Strategy for Women Over 50 1:01:47 Building Influence Through Authenticity 1:10:24 What Women Over 50 Have That Young Influencers Can't Compete With 👇 Join the FREE HerStory Circle Membership Online Summit August 26-30 http://herstorycircle.net/apply-to-speak/ Get my free Visibility To Legacy Accelerator course: https://forms.gle/eFtxF74xFnME4kg67 Book Jenny one on one https://calendly.com/jennyhoyos/consult Get Jenny’s Course BUNDLE: Go Viral with Jenny Hoyos | 3 Years of Tools & Training https://tinyurl.com/4rhs3rsx #WomenOver50 #PersonalBranding #JennyHoyos #ContentCreation #Visibility #WomenInBusiness #YouTubeGrowth #ThoughtLeadership #PodcastInterview #InfluencerMarketing #viral *** CONNECT WITH JENNY 🌐 Website: https://shop.jennyhoyos.com/ 📸 Instagram:   / jennyhoyoslol   🎵 TikTok:  / jennyhoyosfr   📹 YouTube:    / @jennyhoyos   *** CONNECT WITH ME 📸 Instagram:   /getrudematshe  🎵 TikTok:    / @getrudematshe1   💼 LinkedIn:    /getrude-matshe-1a65a614/